Job Description Summary

As the Senior Global Product Manager for Urinary Incontinence, you will play a key role on the Global Home Care Platform team within Urology and Critical Care (UCC). Reporting to the Global Director of Marketing, you will be responsible for shaping the future of our urinary incontinence portfolio.

This is an exceptional opportunity to lead the development of next-generation urinary incontinence solutions. Your expertise will be critical to achieving our ambitious goals, manage a fast-growing product line, and driving innovation in urinary incontinence.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

As the Senior Global Product Manager for Urinary Incontinence, you will play a key role on the Global Home Care Platform team within Urology and Critical Care (UCC). Reporting to the Global Director of Marketing, you will be responsible for shaping the future of our urinary incontinence portfolio.

This is an exceptional opportunity to lead the development of next-generation urinary incontinence solutions. Your expertise will be critical to achieving our ambitious goals, manage a fast-growing product line, and driving innovation in urinary incontinence.

The candidate will be instrumental in driving global product line strategies, product life cycle management, leading VOC activities, defining market requirements, and developing growth opportunities in new and existing segments of interest. 

We are seeking an experienced and driven Senior Global Marketing Manager to lead the global strategy evolution, development of B2B / DTC marketing initiatives, and execution of innovation projects for the Home Care portfolio. In this role, you will deploy best-in-class marketing practices to deliver differentiated value for BD and our customers.

Key Responsibilities

• Lead the development and execution of multigeneration product portfolio strategy through coordination with cross-functional teams within a matrixed organization.

• Drive the new product development and introduction process, ensuring successful launch and commercialization.

• Work cross-functionally to handle the overall life cycle of assigned product lines, including product changes, inventory needs, production planning, and quality to ensure products are positioned competitively globally.

• Evaluate and craft financially sound business proposals for new products and partnerships that will serve to expand portfolio revenue.

• Collect and supervise voice of customer, driven insights, market, and technology trends to shape strategies and roadmaps.

• Ensure assigned products are receptive to market needs, driving continuous improvements where needed to maintain and/or improve market penetration and share position.

• Establish pricing positioning, supervise product pricing vs. the competition, lead product-specific price/margin improvement initiatives, and participate in global price changes.

• Partner with R&D, Operations, Sales, and Innovation teams to adjust the product line, products, and related features to drive both market share and financial results.

• Conduct business analyses for assigned products/product lines to support business planning and generate actionable insights.

• Collaborate with regional marketing and commercial teams to establish and execute marketing plans and demand generation to achieve product line objectives.

• Ensure appropriate technical support for sales and field applications teams, including assistance with communicating and positioning products.

• Optimally communicate product forecasts, working with global regions, planners, and supply chain to ensure accurate demand planning and product build; actively represent in Demand, Supply, and Operational Planning.

Requirements

• Minimum of 5 years in product and/or marketing management required with a demonstrated track record in identifying market opportunities, market segmentation, targeted marketing, competitive analysis,