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Brand Partnerships Team Lead | SMB AMS

TikTok
United Statesfull_timeVerifiedPosted 31 Oct 2025

About the role

TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.



The Brand Partnerships Team Lead role is directly responsible for building relationships and helping clients drive business results on TikTok through consultation, education, and support. Ideal candidates will combine an exceptional ability to lead and grow a team of sales professionals, acts as a consultative sales player/coach, and deliver against sales quota. You should have a passion for growing our business exponentially, an outstanding ability to set the strategic vision, and a willingness to develop and execute scaled processes. Success in this position requires strong sales and problem-solving skills, attention to detail, and the ability to thrive in a dynamic environment. This position is full-time and located in our Austin, TX office. We love the in-person connection, so we currently offer a hybrid working policy of 4 days in the office.



Responsibilities:

- Collaborate with our Growth leadership to establish a sales strategy and execution plan to achieve team goals.

- Partner with cross-functional subject matter experts to develop, identify, and implement effective client advertising strategies.

- Leverage data to identify consumer trends - spot wins, opportunities, and optimizations.

- Become an expert in the assigned segments – collect and analyze competitive intelligence and market factors to anticipate client opportunities.

- Consult clients on TikTok product offerings and demonstrate a deep understanding of product capabilities, measurement, attribution, and KPIs.

- Develop and coach Brand Partnership Managers in setting long and short-term goals, milestones, and tracking performance towards revenue objectives.

- Guide Brand Partnership Managers on consultative, client-centric selling and best-in-class presentations, coach and develop for career growth.

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Company

TikTok

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