Demand Generation Executive

<h3>Job Description</h3><p><strong>ABOUT THIS JOB </strong></p><p>Based in Warsaw, Poland, this position is working as part of a larger regional marketing team to create actionable interest and excitement for NielsenIQ’s products or services to attract new contacts and drive revenue. ​</p><ul><li>Leads segment identification and persona targeting based on product marketing and commercial teams’ inputs. ​</li><li>With reusability of approaches in mind developing, optimizing and executing long- to short-term multi-channel campaigns to activate demand and drive marketing-qualified leads to the sales pipeline​</li><li>With scalability in mind, develops, optimizes and executes long-term (up to “always-on campaigns”) to short-term multi-channel campaigns to create relevant awareness, interest, consideration and drive marketing-sourced leads.​</li><li>Considers international reusability in creating and deriving NielsenIQ regional narrative, products and services related marketing content, based on or in the context of the bigger NielsenIQ narrative, through compelling storytelling to drive desired regional perception, interaction, purchase consideration and purchase intent. ​</li><li>Works closely with product marketing and other demand generation colleagues within the regional team and wherever necessary across international markets, to ensure that tactics and action plans are aligned with the regional marketing and commercial goals and strategies across international markets.​</li><li>Be in regular exchange with functional peers across geographies and Centers of Excellence to share experience, learnings and further development and expansion of own skill set.​</li><li>When required, collaborates and works alongside other departments, i.e. Center of Excellence (Product Marketing, PR/Communications, Marketing Analytics and SMB) and corporate teams (content, brand, events, digital, etc.) contributing to processes and strategies.​</li><li>Leverages marketing automation infrastructure and lead management processes to streamline, automate and measure all marketing tasks and workflows including the usage of CRM tools​</li><li>Leverages standardized reports to monitor, analyse and optimize campaigns and provide insight and learning into driving relevant qualified marketing and sales accepted leads as well as contributing to continuous refinement of reporting approaches​</li><li>Delivers performance reports to the team, leadership and corporate departments</li></ul><p> </p><p><strong>REQUIREMENTS</strong></p><ul><li>Bachelor’s or Master’s degree in marketing, communications or business​</li><li>At least 1-2 years of marketing, communications or related commercial experience, in FMCG B2B environment and or/tech, preferably executing some of the same tasks to be managed in the role​</li><li>Experience in digital marketing and social media (SEO experience is an advantage), related role focused on awareness and content creation, and/or commercial / sales role with a focus on lead generation (analytical experience would be an advantage)​</li><li><strong>Fluent in English and Polish</strong> (written and spoken), additional languages would be an advantage.​</li><li>Confident, critical and creative thinking​</li><li>Self-driven and initiative, trying new techniques or testing existing ones.​</li><li>Ability to adapt based on data, keeping a pulse on metrics. ​</li><li>Cosmopolitan international responsibility and cross-cultural sensitivity​</li><li>Strong communication skills, oral and writing - promotional texts, business writing for emails, social media and content marketing.</li><li>Accustomed to being a marketer that works closely with the business as a strategic partner in driving business growth and contributing to the bottom line.​</li><li>Essential hard skills - Tech-savvy, MS Office Suite (Word, PPT, Excel), WordPress, familiar with website metrics and marketing CRM/software automation platforms e.g., Microsoft Dynamics, Salesforce, Pardot, Salesforce Marketing Cloud as well as paid social media, Google Ads, Google Analytics, PowerBI, Sprinklr, etc.</li></ul><p> </p><p><strong>WE OFFER</strong></p><ul><li>Work in an international inspiring company</li><li>Life and health insurance</li><li>Multisport card</li><li>Participation in Social Benefits Fund</li><li>A hybrid model of working</li><li>2 extra days off</li><li>Volunteer days</li><li>Work-life balance</li><li>Friendly work environment</li></ul><p>#LI-PB</p><h3>Additional Information</h3><p><strong>About NielsenIQ</strong></p><p>NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing on consumer-packaged goods manufacturers and FMCG and retailers, we enable customers to defy what’s possible. How? We combine unparalleled datasets, pioneering technology, and the industry’s top talent to create insights that unlock innovation. Join