Director, Marketing Planning And Strategy, Media Ad (MAP) Strategy - Sam's Club

Position Summary...

Working at Sam’s Club means a career without boundaries. There’s always room to grow, to take on another challenge, to roll up your sleeves and contribute, and to find professional rewards for your hard work. We believe a career at Sam’s Club is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our clubs. Join us and you'll discover why our company is a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.

About the role:

We’re looking for a highly strategic and customer-centric thinker to join our dynamic team. This role will focus on supporting the Member Access Platform (MAP) team by developing and executing comprehensive marketing strategies that drive revenue growth, elevate member engagement, and enhance the member experience. MAP is Sam’s Club’s dynamic retail media network focused on building best-in-class Omnichannel advertising experiences that connect our advertisers to our Members and drive value for the enterprise. The ideal candidate will be a strategic thinker, data-driven, and possess strong collaboration and leadership skills, working across multiple marketing channels and platforms to unlock new opportunities for the business.

What you'll do...

• Act as Marketing support lead and collaborate closely with the MAP team to identify new and integrated marketing opportunities of advertising sales, creating a new revenue stream for the business while leveraging existing partnerships to drive member engagement and loyalty.
  • Leverage media placement strategies to specifically drive member behaviors such as product and category penetration, omni shopping conversions, increase AOV, etc to improve renewal rates.
  • Coordinate strategic planning sessions and build out elongated planning timelines that enable MAP to effectively build and sell supportive ad offerings for enterprise initiatives.
  • Create, enable, and support Marketing O&O channels for MAP to use as part of its advertising product suite (e.g., dedicated email, Push Notifications, etc.) 
  • Craft integrated marketing strategies that layer MAP’s advertising capabilities into larger enterprise initiatives to drive extraordinary Member experiences.
• Work with Marketing Intelligence to identify key audience cohorts to target and leverage insights (behavioral, attitudinal, demographic) and formulate a segmentation strategy within current member base to optimize campaign performance based on KPIs (which could include impressions, traffic, sales, CTR, ROAS, etc).
• Utilize innovation and data driven personalization across channels to increase incremental performance and optimize future initiatives.
• Define and own goals, KPIs, budget and forecast for performance
• Monitor key GMV and channel metrics (CTR, engagement rates, sales and other 5 star metrics) to track effectiveness of strategies
• Develop testing strategies (A/B and multivariate tests) in partnership with Marketing Intelligence to continually optimize all areas of the program, including identifying opportunities to better understand our member segments and their lifecycle and behaviors
  • Present hindsight campaign reporting - ensuring that all share outs include key learnings
• Partner with Product and Tech teams to run discovery on new and existing functionalities for innovation strategy and testing and share out data requirements for marketing needs while prioritizing initiatives based on business objectives

You’ll