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BD

Associate Director, Strategic Innovation

BD
United Statesfull_timeVerifiedPosted 22 Jan 2026

About the role

Job Description Summary

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

JOB DESCRIPTION

As part of the BD Urology & Critical Care (UCC) – Urology Strategic Innovation team, the Associate Director will be responsible for leading cross-functional teams (e.g., R&D, Marketing, Business Development, Regulatory, etc.) to identify and accelerate growth opportunities within the Urology business unit and drive go-to-market strategy development for the commercial organization.  This role will be responsible for developing and driving a standard approach to innovation across products and services.  This is a key leadership role in the Urology business and is responsible for managing the innovation pipeline, driving strategic initiatives to support growth, and partnering with leadership to provide strategic direction.  The successful candidate will interact frequently with the senior management team as well as functional leaders from various departments. 

RESPONSIBILITIES:

  • Accountable for Strategic Innovation initiatives supporting the BD UCC Urology portfolio; identification, development and validation of strategic growth opportunities; identification and validation of specific business opportunities that are aligned with current and future global business objectives

  • Develop a standard methodology to follow for innovation, including but not limited to designing learning plans, developing prioritization methods, etc.

  • Responsible for continuous improvement of Strategic Innovation processes, including opportunity identification and assessment processes

  • Responsible for developing deep insights for target segments, stakeholder mapping, decision journey, offering strategy, and go-to-market approach

  • Drive cross-functional evaluation of growth opportunities to identify unmet needs, evaluate market size, and assess customer’s willingness to adopt

  • Partner with internal departments to create highly effective teams to drive strategic initiatives and ensure integration into the innovation process

  • Identify growth opportunities and manage strategic initiatives to identify, research, and analyze potential opportunities for growth

  • Responsible for building business plans that details the appropriate project execution

  • Responsible for defining a strategic direction on where to play and how to win with full consideration of external opportunities for licensing, acquisitions, and partnerships

  • Design and deliver impactful communications to business and company leadership, including key stakeholders, and corporate officers

  • Partners with the marketing and R&D team in the prioritization of projects entering the pipeline 

  • Partners with marketing to ensure the development of Gate A, Gate B proposals and IPOAs

  • Ensure compliance with BD quality policies, procedures, and practices

  • Ensure compliance with all local, state, federal, and BD safety regulations, policies, and procedures

LEADERSHIP:

  • Demonstrate strong and clear accountability for program/initiative success

  • Articulate a compelling vision and motivate teams to achieve individual and program objectives

  • Demonstrate leadership, learning agility and action orientation when facing uncertainty. Instill confidence through leadership and actions

  • Conduct and encourage frequent formal and informal communication within the Strategic Innovation function to ensure sharing of insights and best practices

  • Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and negotiation capabilities

  • Promote and leverage diversity to achieve best outcomes and an inclusive work environment

  • Ensure all interested parties have opportunities to influence and contribute to decisions and outcomes

  • Demonstrate and promote leadership courage by doing what is right

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BD

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