VP, H&W - Campaign Orchestration

Job Description:

Role Summary/Purpose: 

The VP, Campaign Orchestration will lead the planning, coordination, and execution of integrated marketing campaigns that support the strategic growth of the Health & Wellness independent segment. This role will drive alignment across B2B and DTC channels, standardize campaign orchestration processes to ensure consistent, high-quality messaging that maximizes customer engagement and business impact. The VP will collaborate closely with cross-functional teams to deliver seamless, data-driven campaigns that advance Synchrony’s Health & Wellness marketing goals and accelerate our path to 2X26 and beyond.  

The critical experiences the incumbent would acquire in this role include: Senior Leadership Interaction, Campaign Management, Cross-Functional Collaboration, Strategic Marketing Execution, and Data-Driven Decision Making. 

Essential Responsibilities: 

• Lead the end-to-end orchestration of integrated marketing campaigns targeted at the independent segment, ensuring messaging is tailored, consistent, and resonates across multiple Health & Wellness industries. 

• Provide centralized strategic leadership and align campaign efforts with overall business objectives and strategic initiatives. 

• Develop and enforce standardized processes for campaign planning and execution across both B2B and DTC channels, breaking down silos to deliver cohesive customer experiences. 

• Collaborate closely with marketing teams responsible for content creation across channels, fostering a unified and engaging campaign presence. 

• Establish frameworks for measuring campaign performance, tracking key metrics, and driving continuous optimization through data-driven insights. 

• Communicate regularly with senior leadership on campaign performance, strategic progress, and opportunities for growth. 

• Lead, mentor, and empower Campaign Orchestration Leads, setting clear expectations and enabling their effective coordination of acquisition, lifecycle, experience & loyalty, creative, Martech, and performance marketing teams. 

• Lead post-launch campaign reviews by analyzing performance data and feedback to identify opportunities for optimization and scaling. 

• Drive knowledge sharing of best practices, learnings, and strategic recommendations for future campaigns within and beyond the team. 

• Develop and maintain feedback processes that enable continuous campaign refinement and innovation. 

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements: 

• Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 12 years of marketing leadership within credit card or Health & Wellness industry.

• Minimum of 8 years of experience in campaign management, marketing operations, or strategic marketing leadership—preferably within Health & Wellness or related industries. 

• Demonstrated success managing integrated marketing campaigns across B2B and DTC channels. 

• Strong project management skills with experience driving standardized processes and scalable solutions. 

• Expertise in data analysis, performance measurement, and optimization of marketing campaigns. 

• Proven ability to collaborate effectively with cross-functional teams and influence senior leaders. 

• Excellent communication, organizational, and leadership skills. 

• Strategic thinker with a hands-on approach and a focus on execution excellence.