Regional Director of Marketing

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide.  Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office.  Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.

$100,000 - $110,000.00/annually

FLSA Status: Exempt

Summary

The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Austin, Dallas, Houston, and San Antonio, with a consulting role for presentations in Monterrey, MX. This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward.

Duties and Responsibilities

• Oversee marketing efforts and initiatives for Dallas, Houston, Austin, San Antonio and Monterrey, MX in the Broadway Across America network which includes the following:
  • Create advertising plans for season advertising and single show ad budgets with local partners input and facilitating approvals from shows where necessary
  • Set goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the Vice-President, members of the ticketing team, and local partners for both season ticket campaigns and individual show campaigns
  • Manage and track show budgets based on markets approved spend and approved advertising plans per show – track ROAS and adjust advertising as needed based on return and forecasted sales
  • Assist in the placement of media buys in specific markets
  • Manage subscription campaign including budgets, marketing materials, sales results
  • Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc.
  • Formulate agendas and lead weekly and/or bi-weekly calls with local teams
  • Create and implement timely, targeted, and engaging email and social media campaigns for shows, subscription efforts, and institutional marketing in coordination with the Marketing Assistant
  • Advise or direct local public relations and group sales efforts
  • Oversee media and non-media based promotions and grass roots promotional efforts
  • Establish priority offers with local market, BAA lists, Ticketmaster and etc.
  • Submit and approve job requests for print collateral, online assets, email blasts, etc. in coordination with the Marketing Assistant
  • Work with Regional VPs and ticketing including advising marketing efforts, pricing strategies, advertising settlements, priority offers, etc.
  • Approve or oversee advertising settlements
  • Work in rotation with the Southwest team to remotely settle show contracts on select Sunday evenings following an engagement week
  • Act as liaison between local market and NY design team, National BAA staff, show press agents, Ticketmaster and etc.
  • Ensure all assets are being used efficiently including, SMS, apps, website, email, social, signage, and all communication avenues
  • Work with BAA National marketing and creative teams to develop new ideas and initiatives

Supervisory Responsibilities

The Regional Director of Marketing directly supervises the Marketing Assistant. The Director of Marketing carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include but are not limited to:

• Provide oversight and guidance on the review, routing, and coordination of all design and communication projects in collaboration with graphic designers, show representatives, and partners.
• Ensure alignment with project timelines and creative standards.
• Provides strategic direction and support for organic social media content.
• Support the Marketing Assistant in prioritizing tasks and meeting key deadlines to ensure the smooth execution of marketing initiatives.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Cooperation
  • Establishes and maintains effective relationships
  • Active listener
  • Offers assistance and support to co-workers
  • Works cooperatively in group situations<