Vice President, Marketing Technology

Location:

Tampa, FL (Hybrid - 4 days a week in office; w. up to 50% travel)

Company:

Mattamy Homes USA

Department:

Marketing

Employment Type:

Full-Time

Reports to:

Chief Sales & Marketing Officer

Who we are

Mattamy Homes is the largest privately owned homebuilder in North America, with 40-plus years of history across the United States and Canada. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In the U.S., Mattamy is represented in 11 markets – Charlotte, Dallas, Jacksonville, Orlando, Phoenix, Raleigh, Southeast Florida, Southwest Florida, Tampa and Tucson. 

 What we offer

The Vice-President, Marketing Technology will serve as the strategic and technical leader for ensuring the success and optimization of all marketing technology (MarTech) and sales platforms within the organization. This role is a critical bridge between marketing and IT teams, driving seamless integration, innovation, and establish requirements and operational excellence across digital platforms to enhance customer engagement, lead generation, and sales effectiveness. It encompasses a wide range of technologies, including marketing automation platforms, CRM systems, sales enablement, website, data analytics tools, among others. The Vice-President, Marketing Technology will be accountable for driving the research and solutioning necessary to continue advancing the customer experience in alignment with Mattamy’s company vision. The ideal candidate has experienced full ownership of/accountability for CRM systems along with other leveraged marketing platforms in the homebuilding industry.

What you’ll do

• Work hand-in-hand with executive leaders of sales and marketing in both countries (Canada & USA) to support the vision and solutions to support the holistic customer experience
• Provide strategic and thought leadership on the development, implementation, and continuous improvement of a comprehensive and innovative MarTech and sales enablement platforms in alignment with business objectives, including leveraging AI and other key solutions.
• Provide technical oversight and drive exceptional cross-functional collaboration to ensure the seamless integration and interoperability between various platforms, tools, and data sources
• Evaluate and recommend technologies or tools to improve efficiency, scalability, and performance.
• Gather and execute requirements in alignment with the organization’s technology needs and strategic roadmap
• Manage the end-to-end lifecycle of MarTech and sales platforms, including implementation, operation, maintenance, and upgrades.
• Monitor platform health and performance, ensuring uptime, data accuracy, and optimal configuration.
• Lead troubleshooting and resolution of technical issues, coordinating with vendors and internal teams as needed.
• Accountable for continuous and data-driven optimization, including but not limited to leveraging analytics to track and improve the effectiveness of marketing and sales campaigns across platforms, and establishing KPIs and dashboards to provide real-time insights into platform performance and ROI.
• Collaborate, with fluid communication skills, with data teams to enhance customer segmentation, personalization, and predictive modeling.

• Work closely with marketing, sales, and IT teams to prioritize projects and deliver seamless employee and customer user experiences.
• Work closely with training team to coordinate and ensure user training is meeting business and user needs on an ongoing basis.