Senior Product Marketing Manager, Platform (Based in SF or NYC)

You will be based in our San Francisco or New York City office and will be required to be in office 3x/week.

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

We’re looking for a Sr. Product Marketing Manager to translate Rippling’s products and platform capabilities into powerful, performance-driven stories that inspire customers to act.

This is not a traditional product marketing role, it’s a hands-on marketing role for someone who can craft narratives, create assets, and ship campaigns that connect product innovation to customer outcomes.

You’ll build and maintain a solutions and automation use case marketing engine that spans product demo videos, landing pages, emails, and a growing library of modular creative assets, all designed to drive engagement, adoption, and expansion.

The ideal candidate is a true marketer: someone who can uncover customer insights, write compelling copy, and create content that performs. You thrive in the gap between product and growth, turning technical value into tangible results.

What you will do

• Develop and Own Solutions Marketing Frameworks
• • Build a use case and automation library that connects Rippling’s products to real customer problems and outcomes, with a strong focus on cross-product use cases and automation.
  • Own the lifecycle of the use case library: build it, maintain it with new content, and make it engaging and “marketed,” not just documented.
  • Define messaging frameworks that position Rippling as a single, unified solution across people, spend, IT, and beyond.
  • Highlight automation as a core value proposition, with specific examples of what customers can actually automate (e.g., triggering a Slack message when a rep exceeds quota and automating bonus payouts upon VP approval).
  • Partner with GTM, corporate, and integrated marketing teams to ensure consistent storytelling across campaigns and customer touchpoints.
• Create and Ship Performance Marketing Content
• • Write and produce emails, landing pages, ad copy, and coordinate demo videos that showcase Rippling’s value in an engaging, measurable way.
  • Translate complex product features into creative that converts, balancing clarity, storytelling, and performance.
  • Test, analyze, and iterate on messaging to improve engagement and conversion rates.
  • Develop content and campaigns around “automation recipes” or “playbooks” that demonstrate real-world automations.
  • Work toward launching a public gallery of community-authored automation playbooks that customers can browse, deploy, and share.
• Lead Product-Connected Creative Campaigns
• • Partner with GTM, brand, and product teams to identify marketing moments that align with feature launches or product updates.
  • Develop performance-focused video content that highlights product functionality through a marketing lens.
  • Build scalable creative templates and narratives that can be reused across lifecycle and growth programs.
  • Launch “Automation of the Day” video content series for social media to showcase customer-created playbooks.
  • Build engagement features such as leaderboards of top automati