Field Marketing Manager

Over the past 15 years, we have seen a shift in the focus of business models across every industry – from selling physical products via one-time transactions to monetizing services via ongoing customer (aka subscriber) relationships. This is the “Subscription Economy” a phrase coined by our CEO, Tien Tzuo, he even wrote the book on it: Subscribed.

 

Companies have realized that the path to growth going forward is to establish direct, digital relationships with their customers, and monetize these relationships through an ever growing set of digital services. 

 

Our vision is simple: we call it “The World Subscribed.” It’s the idea that one day every company will join the Subscription Economy -- a $1.5 Trillion opportunity by 2025 according to UBS.

 

Our mission: to power the world’s best companies to win in the Subscription Economy.

 

The Team & Role

 

Our Marketing team plays a pivotal role in evangelizing the subscription economy and sustaining Zuora’s rapid global growth. ZEO marketers are world-class storytellers and strategic campaign builders. We are a design-driven organization that loves to collaborate, innovate, and tackle tough technical and conceptual projects. Traditional cookie-cutter B2B marketing is taboo here. Instead, with everything we do — from marketing operations to brand design — we strive to create original solutions and stand out from the crowd. We are energized by our work, inspired by our team, and always looking to take our marketing to the next level.

 

We’re seeking Field Marketers to run ABM programs and strategic & tactical events in North America. You’ll be supported by one of the most talented & experienced content and marketing operations teams on a ‘build & run’ approach to field marketing programs, collaborating with field leaders and partners to understand audience and opportunity. You’ll work with the extended marketing leadership team to execute, scale and improve effective field marketing programs for your territory. You’ll align with an RVP of Sales for your territory on regional execution and work with a global group of field marketing peers.

 

In this role you’ll get to

• Execute field marketing events and programs to drive demand generation, pipeline growth, and revenue attainment within the North American market.

• Collaborate closely with sales teams to align marketing efforts with sales objectives, ensuring seamless coordination and effective lead handover.

• Tailor and execute targeted marketing campaigns, events, and programs that resonate with key buyer personas and industries, generating qualified leads and expanding brand presence.

• Monitor and report on the performance of field marketing initiatives, using data-driven insights to refine strategies and drive continuous improvement.

• Foster strong relationships with strategic partners and third-party vendors to drive co-marketing initiatives and maximize brand exposure.

• Collaborate with cross-functional teams, including product marketing, corporate marketing, and channel sales, to ensure alignment and consistency in messaging and branding.

• Stay up-to-date with industry trends, competitor activities, and market dynamics, providing insights and recommendations to drive Zuora's competitive advantage.

• Represent Zuora professionally at industry conferences, trade shows, and customer events.

Who we’re looking for

 

• Bachelor's degree in Marketing, Business, or a related field.

• 2+ years of experience in B2B field marketing, preferably in the technology or software industry.

• Demonstrated success in developing and executing marketing programs, driving demand generation, and delivering measurable business results.

• Strong communication skills with the ability to work across sales, marketing and operational peers.

• Creative & scrappy problem solver with the mindset that we can always do better and always find a way.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

 

Join our passionate team at Zuora and play a pivotal role in driving the success of our North American field marketing efforts. Apply today to be a part of our mission to drive Modern Business.