Our marketing team is a high-performing, collaborative group that thrives on partnership, innovation, and shared success. We work closely across functions, bringing together diverse perspectives to solve challenges, execute impactful campaigns, and drive meaningful business results. The team is close-knit, supportive, and genuinely invested in one another's growth, creating an environment where ideas are valued and contributions make a real difference. For candidates looking to join a team that combines strong performance with a positive, collaborative culture, this is an opportunity to be part of something both rewarding and exciting.


Role Overview
The Sales Marketing Manager is responsible for the day-to-day execution of integrated demand generation campaigns that support pipeline growth for the company’s sponsorship, exhibitor, and marketing services sales teams. This role plays a critical part in supporting revenue generation by executing targeted, data-driven marketing programs designed to engage prospective clients and generate qualified leads.

Reporting to the Senior Director, Global Audience Marketing & Marketing Operations, this role works closely with sales, marketing operations, and content teams to ensure campaigns are launched on time, optimized for performance, and aligned with overall commercial objectives.

Job Description
The Sales Marketing Manager executes demand generation efforts to support revenue growth across two key areas: event sponsorships/exhibitors and marketing services (including lead generation programs, webinars, and custom content solutions).

This role is highly execution-focused, requiring strong project management skills, attention to detail, and the ability to manage multiple priorities simultaneously. Working across email, digital, content marketing, webinars, and partnerships, the Sales Marketing Manager executes and optimizes campaigns using marketing automation and AI-driven tools to improve targeting, personalize messaging, and drive performance.

This role also requires strong copywriting skills and the ability to collaborate cross-functionally to develop and deploy engaging, conversion-focused marketing content aligned with sales objectives.

Success in this role will be defined by the ability to execute campaigns effectively, contribute to pipeline generation goals, and support sales growth across multiple business lines.

Execute Integrated Demand Generation Campaigns
Support the development and execution of multi-channel marketing campaigns across email, webinars, content marketing, paid media, and digital channels to generate leads and pipeline for:

Manage Day-to-Day Campaign Operations
Own the day-to-day execution of marketing plans, including campaign setup, scheduling, QA, deployment, reporting, and ongoing optimization.

Leverage Marketing Automation and AI Tools
Utilize marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) and AI-powered tools (e.g., Copilot, ChatGPT, Claude) to:

Develop High-Impact Marketing Copy
Write and optimize compelling, conversion-focused copy across:

Ensure messaging is audience-centric, aligned with brand standards, and optimized for engagement and lead conversion.

Support Lead Funnel Performance and Reporting
Monitor campaign performance against KPIs, providing regular updates and insights to leadership and sales stakeholders. Make data-driven recommendations to improve lead quality, engagement, and conversion rates.

Collaborate with Sales Teams
Partner closely with sponsorship, exhibitor, and marketing services sales teams to align marketing campaigns with pipeline priorities, target accounts, and