Senior Webinar and Partner Marketing Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

We are seeking a high-energy, results-oriented Senior Webinar and Partner Marketing Manager to lead and scale our webinar and co-marketing programs. In this strategic role, you'll own the end-to-end vision from strategy to execution that educates the market, expands Later’s reach, and generates high-quality leads that ultimately drive revenue. Although this role focuses on acquisition, your programs will also fuel activation, retention, and expansion campaigns.

This is a high-impact, cross-functional role that requires strong storytelling skills, creative expertise, a partner-first mindset, and a data-driven approach to campaign execution.

You will work closely with other channel owners (paid media, email, in-app, social media, SEO, etc), but will be the primary tactic owner of webinar and co-marketing programs, fully owning the success of the programs. This role reports to the VP of Demand Generation.

The ideal candidate is a data-driven marketer with a proven track record of driving results through webinar and co-marketing campaigns.

What you'll be doing:

Webinar Strategy and Execution:

• Plan and manage a high-impact webinar calendar featuring Later experts, partners, customers, creators, and industry thought leaders. Drive all aspects of production necessary for full funnel success including promotion, webinar hosting, and follow-up sequencing.

Partner Marketing:

• Identify, develop and scale strategic co-marketing initiatives with industry leading organizations (ex. software platforms, agencies, and creator partners) that have a shared audience to Later that would benefit from our tools and services. Deliver joint campaigns (ie. webinars, email marketing, social media campaigns, etc) that drive shared value.

Crossfunctional Execution:

• Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel paid media campaign strategies that attract and retain Later customers.
• Operate with an audience-oriented approach: Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates.
• Have a view of the full funnel: Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative team-pulling the pieces together to execute on your campaigns.
• Utilize technical skillset and leadership ability: Lead campaigns from the trenches, digging in with your team, then zooming back out to see how decisions impact the big picture and overarching company goals.
• Utilize platform analytics, large datasets, and other tactic specific reporting to understand campaign performance, identify trends, and draw actionable insights.
• Summarize findings for team and executive leadership.
• Continuous testing and improvements: Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and user experience. 
• Consistently be organized and proactive: Deliver updates and data in an effective and concise manner. Execute on experiments and campaign bu