Job Description Summary

The Global Marketing Director, Acute Care is responsible for driving profitable growth of the Acute Care portfolio through the development of comprehensive commercial and product marketing strategies and execution of tactical marketing plans and programs. The position will lead global marketing for the platform, work closely with US Acute Care sales leadership, and regional commercial leaders. In addition, they will lead the marketing competencies for portfolio management, commercial excellence in GPDS, product launch and life cycle management, within the global and regional teams. As the Marketing lead, this individual will be a member of the Acute Care Platform Leadership Team, drive decisions across the cross-functional team, and engage in critical decisions and prioritization across operations, sustaining engineering, NPD, supplier management and sourcing.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Job Description Summary

The Global Marketing Director, Acute Care is responsible for driving profitable growth of the Acute Care portfolio through the development of comprehensive commercial and product marketing strategies and execution of tactical marketing plans and programs. The position will lead global marketing for the platform, work closely with US Acute Care sales leadership, and regional commercial leaders. In addition, they will lead the marketing competencies for portfolio management, commercial excellence in GPDS, product launch and life cycle management, within the global and regional teams.

As the Marketing lead, this individual will be a member of the Acute Care Platform Leadership Team, drive decisions across the cross-functional team, and engage in critical decisions and prioritization across operations, sustaining, NPD, supplier management, and sourcing.

Acute Care Strategy

• Develop Platform Business Plans including setting of revenue objectives, profit objectives and identification of key success factors for global growth

• Partners with the VP/GM to develop and complete the Annual Strategic Plan for multiple markets

• Communicates business strategy and status updates to major audiences (key clinicians, corporate officers, and field selling organization)

• Hires, develops, and retains marketing staff

New Product Development

• Lead global innovation, new product development, new business development strategy

• Assess market opportunities of core and adjacent space

• Oversee Product Managers in financial models, product development projects, and launch preparation

• Voice of customer ideation / validation

Global Marketing Plan and Execution (US and international)

• Execute key strategic initiatives including targeting, positioning, value proposition, and pricing

• Maintains close communication with regionals, countries, and the US sales management team to ensure execution of platform marketing plans and objectives.

• Provide sales tools to ensure consistency in delivery and execution

We are seeking a strong marketing leader with extensive experience (7-10 years) in the medical device industry. MBA preferred, but not mandatory. Key to success in this role will be the ability to work cross-functionally and across geographies. Must have both strong upstream and downstream Marketing experience.

The successful candidate will also have:

• Strategic mindset, result orientation, high level of personal accountability, growth mindset.

• Excellent experience in strategic marketing, product marketing, and strategic planning.

• Strong commercial and analytical acumen.

• Capacity to navigate ambiguity and uncertainty, growth mindset and resilience in the face of obstacles.

• Proven track record of successfully launching new products.

• Ability to coach and develop a team.

• Advanced communication and presentation skills with t