Senior Product Marketing Manager, Square Hardware

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

The Hardware Product Marketing team grows Square’s global hardware portfolio, from driving go-to-market and launch planning to implementing marketing and product strategies to drive awareness, conversion, and adoption of Square Hardware. As a Senior Hardware Product Marketing Manager, you will work across our existing hardware portfolio and future products, and will be responsible for identifying and executing on growth opportunities. You will define and execute hardware marketing strategy based on a comprehensive understanding of the customer, ensure that cross-functional partners share that understanding; optimize the conversion funnel for in-market products; and ensure that product and business decisions incorporate our customer insights.

The role will report to a Product Marketing Lead in the US, though the scope would not only support the US market but also support hardware growth opportunities in our international markets. In addition to the global Hardware Product Marketing team, you will work closely with a cross functional team of product management, marketing, creative, e-commerce, sales and account management, customer success, supply and demand planning, and logistics. The right candidate will be strategic, analytical, results-oriented, highly cross-functionally savvy, and an excellent written and verbal communicator. 

You Will:

• Lead go-to-market strategy, cross-functional management, execution and post-launch analysis for new product and feature launches to improve adoption and growth

• Conduct qualitative and quantitative research to  inform Square’s hardware product roadmap and highlight growth opportunities, as well as ensuring sellers purchase journeys, product usage, satisfaction drivers and pain points are well understood and synthesize insights

• Keep a pulse on market trends and the competitive landscape to identify opportunities for greater differentiation

• Shape product positioning, value propositions and foundational messaging to be used in product development and marketing campaigns.

• Develop data-driven marketing strategies, including channel plans, funnel conversion improvements, campaign creative and testing roadmap, and work across stakeholder teams to execute.

• Lead go-to-market activities across a cross functional team for new product and feature launches.

• Partner with the data science team to establish reporting on sales, device usage and performance metrics, and incorporate insights into strategic planning.

Qualifications

You Have:

• 6 to 8 years of professional experience with a Bachelor’s degree, or 5+ years of professional experience with a Masters degree. Relevant experience includes product marketing, strategy / management consulting, brand management, e-commerce or related fields.

• Deep analytical competence and ability to use data to build and present business cases

• Comfort managing cross functional partners

• Excellent written and verbal communication skills

• Genuine interest in and curiosity in helping small businesses succeed

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, wo