Digital Banking Product Manager

At Affinity Plus every employee understands how their work affects our members experience and we strive to provide an experience that can't be found anywhere else. Great service starts with great employees and that is why we focus on providing not only the best place our members will ever bank but the best place our employees will ever work. Between our one of a kind culture, incredible benefits, and work/life balance; we believe you will feel the Affinity Plus difference.

 

Position Summary
The Digital Product Manager-Digital Banking plays a key role in shaping, delivering, and optimizing Affinity Plus’s online and mobile platforms. Working under the direction and guidance of the Senior Digital Banking Product Manager and closely with IT, Operations, vendors, and internal partners, the Digital Banking Product Manager ensures the platform is reliable, high‑quality, and aligned with member and business needs. This role is accountable for driving enhancements, resolving issues, and advancing the overall member experience through thoughtful planning, execution, and ongoing optimization of the Digital Banking platform.

 

Duties & Responsibilities

Member Experience
• Lead discovery efforts to understand member needs, pain points, and behavior within Digital Banking.
• Collaborate with UX and Research to plan and execute usability studies, concept testing, and accessibility evaluations.
• Incorporate member insights, analytics, and feedback into product decisions and backlog prioritization.
• Ensure enhancements and new features improve usability, accessibility, and overall digital experience for members.
• Evaluate the impact of changes on member satisfaction and digital engagement, and use findings to drive continuous improvement.

Product Strategy & Planning
• In partnership with the Senior Digital Product Manager and Director of Digital Services, develop and execute the Digital Banking vision, strategy, roadmap, and key performance indicators (KPIs) for assigned domains.
• Define and prioritize enhancements, features, and platform improvements aligned to portfolio strategy, growth goals, and operational needs.
• Conduct market and competitive research to inform product decisions and roadmap priorities
• Collaborate with cross-functional teams to ensure product direction aligns with business objectives and member needs.

Delivery, Backlog & Operational Management
• Own day-to-day backlog management, intake, and prioritization for Digital Banking.
• Triage, prioritize, and drive resolution of defects, incidents, and operational issues.
• Translate business needs and member feedback into clear requirements and user stories.
• Partner closely with IT and vendors to ensure timely delivery, issue resolution, and platform reliability.
• Own the end-to-end delivery lifecycle for assigned initiatives, from discovery through launch and post-launch optimization.

Platform Stability & Continuous Improvement
• Ensure the ongoing health, performance, and stability of the Digital Banking platform.
• Identify opportunities for optimization, modernization, and experience improvements.
• Monitor platform performance, analytics, and member feedback to drive continuous improvement.

Stakeholder & Vendor Collaboration
• Represent Digital Banking across IT, Operations, Marketing, Compliance, and member support teams.
• Act as a liaison between technical and non-technical teams, translating business needs into actionable delivery plans.
• Collaborate with internal stakeholders to gather input, align on priorities, and manage expectations.
• Lead working sessions and regular status updates with external vendors and partners to track progress, address issues, and ensure alignment.

Product Launch & Adoption
• Partner with the Senior Digital Product Manager and Marketing to support go-to-market strategies and communication plans for Digital Banking launches.
• Monitor product performance post-launch and iterate on features to optimize engagement, adoption, and retention.
• Support the development of product marketing collateral and internal enablement materials as needed.

Other duties as assigned.

Required Minimum Qualifications and Skills

Knowledge
• 3+ years’ experience in digital product management, preferably in the banking or a regulated industry
• Proven experience owning complex digital products or platforms end-to-end.
• Strong experience working in Agile/Scrum environments and cross-functional delivery teams.

Decision Making/Problem Solving/Advising
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