Associate Director, Programmatic Retail (NY, 14991)

 

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

Who you are:

A passionate and driven programmatic professional, you excel at translating client business objectives at the senior level into eCommerce daily tactical execution. You’re ready to challenge the status quo to produce world-class campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as one of the day-to-day client leads. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

Key Responsibilities:

Responsibilities across partners such as:
Retail Media Platforms such as Amazon, Walmart, Target, Kroger, and Instacart

 

Management & Client Engagement 

• Oversee day to day performance media team focusing on bringing programmatic expertise to customer marketing plans across General Mills NAR
• Work closely with Commerce team leads as the expert on all things programmatic as it relates to commerce media
• Be able to bridge programmatic strategy across to retail search team (currently managed externally)
• Bridge performance team from national plans to customer marketing plans where RMNs play a duel role
• Ability to bring best in class programmatic strategy in the context of retail media campaigns and KPIs
• Cross-Brand oversight of all eCommerce campaigns for specific customer, including support of coordination of planning, activation, and reporting
• Work closely with RMN partners to discover new opportunities to achieve business goals
• Professional communication with clients, vendors, and partner agencies with emphasis on storytelling and driving action

 

Campaign Planning

• Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
• Support in creation and delivery of effective media plan details for integrated paid eCommerce across customer and national plans – in context to wider media efforts
• Partner with team leads in forecasting for media planning to build and maintain best possible recommendations for performance

 

Activation 

• Oversight of eCommerce campaigns for clients, including focus on driving performance KPIs and budget management
• Brainstorming/researching activation ideas for specific campaigns, including new betas and opportunities with our partners.
• Oversight of development, execution, and testing across campaign variables that create client-specific insight and feed future successions of testing.
• Work with RMNs on maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis.
• Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis
• Develop, document, and implement eCommerce media best practices within client accounts.
• Keeping abreast of industry news and developing POVs to communicate relevant updates to client.

Desired Skills & Requirements:

• Ideally 4-5 years of marketing experience 
• Ideally 3+ years of eCommerce experience preferred
• Experience in web analytics, ad tracking, and other biddable media
• Strong working understanding of the eCommerce industry and platforms, including major players and supporting technology (e.g., Amazon DSP, Walmart Connect, Instacart, Pacvue, Kenshoo, Stackline, Profitero etc.) 
• Proven ability to understand high-level c