AVP, Client Marketing, Healthcare

Job Description:

Role Summary/Purpose:

Synchrony is looking for a flexible, driven, entrepreneurial minded marketer to help us expedite growth from our Specialty Vision market. This role will work with sales and internal teams to innovate and execute B2B and B2B2C marketing strategies/campaigns that drive brand awareness, practice acquisition, engagement, applications and usage of the CareCredit credit card at client locations.  Role will work closely with analytics to monitor results and adjust tactics based on impact.

This role will support multiple business lines with dynamic responsibilities based on business needs.  Because of this, the ideal candidate will excel in uncertain, fast-paced environments and have the ability to juggle multiple responsibilities ranging from building marketing plans and managing partners and clients to innovating and executing B2B and B2B2C lead gen, nurture, conversation, activation and engagement campaigns. 

Ideal person will be digitally savvy and have experience with Account-Based Marketing, DTC acquisition campaigns, Salesforce, B2B client marketing, and B2B2C marketing as they could be working across channels such as web sites, email, digital, and social as well as traditional DM channels.

The role works closely managing internal and external agency partners to develop creative marketing plans. A strong comprehension of integrated marketing channels and media buying fundamentals is critical. You must be able to craft a story with data and be comfortable partnering internal senior leadership to manage partnerships, create business development pitch decks, develop content and manage industry/client strategic projects to drive B2B and B2B2C growth for Health & Wellness.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Manage high profile partner relationships for marketing including developing partner marketing plans, quarterly business reviews, and partner programs.

• Manage and execute B2B and B2B2C multi-channel marketing campaigns including email, Account-Based Marketing, web, social, and digital channels.

• Segmentation and prioritization of target audiences.

• Acquire new B2B accounts via optimization of mix of marketing channels including but not limited to paid digital, social, search, direct mail, and email.

• Activate and engage B2B accounts to offer Synchrony products proactively to consumers.  Including developing tools and resource to make financial conversations easy.

• Engage consumers / patients to apply for and use the CareCredit card and other Synchrony products leveraging B2B2C strategies and campaigns.

• Email automation and journey mapping using Marketing Cloud.

• Manage B2B web site pages working with digital team: content, organic search, site tagging, and retargeting engagement strategies.

• Develop content and content strategy to support acquisition and branding objectives.

• Partner with sales and internal call center teams to drive enrollments, applications and purchase volume.

• Partner with field sales and Lifecycle team to grow accounts.

• Product expansion: build awareness & usage of CareCredit and new SYF Health & Wellness products as they are launched in the medical space.

• Strategize and execute client-level marketing programs for industry partnerships / clients including B2B2C marketing.

• Partner with BD and sales team to identify and create strategies and support tools for lead generation, lead nurture, and lead conversion including, pitch decks, slides, performance calculators, etc. to acquire and grow client relationships.

• Manage development of educational online and offline content (webinars, videos, case studies, and white papers).

• Collaborate with internal teams to manage industry B2B paid advertising (digital-paid search, paid social, retargeting).

• Perform other tasks as assigned based on business needs.

Qualifications/Requirements:<