Product Manager, Marketing

Job Description

We are looking for a customer-obsessed Marketing Product Manager to lead the strategy, development, and optimization of our marketing technology stack. In this role, you’ll partner closely with marketing, engineering, and analytics to build tools and workflows that improve customer acquisition, retention, and lifetime value across our digital channels.  

As a Product Manager, you will lead a cross-functional pod focused on delivering high-impact outcomes. You will be responsible for contributing to the strategic vision, identifying and prioritizing customer and business problems, and ensuring our digital product investments drive measurable value. 

This full-time position reports to the Senior Product Manager, Digital and is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office. 

What you’ll do:  

• Lead a complex and/or high-impact product pod, including collaboration with stakeholders, engineering, QA, and analytics 
• Conduct customer research and partner with business stakeholders to identify user needs and business goals 
• Stay current with martech tools and trends and evaluate which are appropriate for Balsam 
• Define and communicate the pod’s product strategy and ensure alignment with company objectives 
• Own and maintain the product roadmap; determine what problems the pod should prioritize and solve 
• Translate strategy into requirements and actionable plans 
• Ensure change management and training plans for new tools and features 
• Monitor product performance post-launch, define success metrics, and communicate outcomes and learnings 
• Champion an experimentation mindset and processes for data-driven decision making 
• Provide supervision to a small team, defining tasks aligned with common goals, and fosters the professional development of team members through active discussion, feedback, coaching, and mentorship  

What you bring to the table:  

• 8+ years of product management experience, ideally within ecommerce, wholesale, or omnichannel businesses and with a focus on Marketing/Marketing Technology 
• Strong strategic thinking and analytical skills with a proven ability to translate insights into business value 
• Experience leading cross-functional teams in an agile environment 
• Exceptional communication and stakeholder management skills 
• Comfortable working in both technical and customer-facing environments 
• Demonstrated AI literacy, enabling effective understanding, interaction, and critical evaluation of AI technologies and applications across diverse business functions 
• Previous experience managing or mentoring others is a plus 

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.    

 The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace. 

• Check out our flagship brand, Balsam Hill: www.balsamhill.com  
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023 
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/ 
• Glassdoor: https://bit.ly/balsambrands-glassdoor 

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes: 

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process 
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents 
• Up to $2,000 annual funding toward HSA accounts  
• Medical, transit, dependent care FSA  
• Infertility coverage offered on all medical plans 
• Generous parental leave program and flexible return options 
• Company-paid life and AD&D insurance 
• Company-paid short and l