Regional Director of Brand & Marketing

Introduction:
Thank you for learning more about Foley Hospitality and the Regional Director of Brand & Marketing role. We are committed to being the most experience-obsessed and innovative sports and hospitality management company globally. We encourage you to apply if you’re eager to join a high-performing team that curates and delivers memorable experiences for our guests, communities, and team members. We look forward to connecting with you soon.

Who We Are:
Inspired by Bill Foley’s legacy and passion for sports, wine, and people, Foley Hospitality curates and delivers experiences that our guests cherish, our communities embrace, and our team members celebrate. We have sports teams, wineries, and hotels located worldwide, dedicated to offering exceptional moments.

Purpose (Why the role exists):
The Regional Director of Brand & Marketing will be responsible for driving brand awareness, customer engagement, and revenue growth for our hospitality businesses and membership programs. They will achieve this by using creative marketing and storytelling, ensuring brand consistency, elevating our online presence, and tailoring strategies to the local market. This role will oversee a small internal team and manage third-party vendors to meet our objectives and elevate our brands.

Core Tasks (What you are responsible for):
At Foley Hospitality, we are performance-focused; as such, every manager will have clear objectives they are expected to achieve. These objectives are directly linked to three main missions we want our managers to focus on.
◦ Business: Achieve and sustain profitability and long-term growth.
◦ Brand: Create experiences guests remember.
◦ Culture: Be an employer of choice.

The primary responsibilities for this role are outlined below.
◦ Business:
◦ Develop marketing budgets for each hospitality business and our Inner Circle program. Set objectives and success metrics for the various marketing distribution channels.
◦ Negotiate with third-party vendors to ensure excellent value for money.
◦ Allocate marketing resources appropriately to be efficient and effective.
◦ Collect and utilize data and analytics to measure brand performance, awareness, and guest engagement. Identify opportunities to elevate our brands.
◦ Brand:
◦ Clarify and maintain the brand identity for each hospitality business in alignment with the overall Foley Hospitality strategic framework.
◦ Develop and execute the marketing and messaging for the events and experiences at each hotel and business through social media, digital, and PR efforts.
◦ Focus on local and key drive markets to boost occupancy rates by marketing heavily and creatively in those areas.
◦ Source strategic partnerships that elevate the perception and image of each property and brand. Partner with influencers and media to tell the right brand story.
◦ Oversee Public Relations, which includes developing strategies and programming to showcase our brands correctly.
◦ Culture
◦ Provide leadership that represents our leadership expectations and inspires a collaborative, entrepreneurial, and creative approach to marketing within each hospitality business and our third-party vendors.
◦ Create a safe and collaborative environment within the marketing teams where all team members feel seen, valued, and a part of something bigger.
◦ Build and lead a high-performing marketing team. Coach and develop people to meet performance standards through feedback, communication, and training.

Cultural Values (How we work):
Your success with us is about what you do and how you do it. Our ‘how’ is guided by our core values.
◦ Have Integrity. We seek people who are humble and demonstrate high character.
◦ Be Entrepreneurial. We value innovation and resilience in our team members.
◦ Be a Team Player. We appreciate people who are inclusive and ready to support others when needed.
◦ Always be advancing, never retreating. We want people who are committed to constant growth and always strive for excellence.
◦ Be Engaged. We want people who will be actively invested in making Foley Hospitality successful.

Leadership Expectations (How we take care of our people and meet our objectives)
As a manager, it is important that you understand our expectations of you. We gauge your performance based on meeting these expectations, which include living and leading our values and achieving your objectives.
◦ Lead by Example: We live our values, act like an owner, and represent the Foley family positively and proudly.
◦ Build Winning