Head of Core Portfolio Medical Platforms, Medical Affairs – Global Diagnostics

Role Description

Global Diagnostics Head of Core Portfolio Medical Platforms, Medical Affairs

The Veterinary Medical Affairs Platform team under the Global Diagnostics Medical Affairs Commercial division is composed of a group of talented diagnostics medical experts, who partner with product and marketing brand managers to develop strategies for the brands they support, lead technical development projects/research, participate in KOL development, and are the medical leads in reviewing educational and advertising/promotional materials for the line of existing and new marketed products/services. The team members have a high level of technical and business expertise in specific diagnostic areas and therefore are utilized strategically in the field to provide education to customers and support of the sales force. This role is highly collaborative, working in a matrixed environment with numerous internal and external stakeholders across multiple geographies with a focus on the Zoetis Diagnostics Portfolio including core portfolio testing platforms (chemistry, hematology, coagulation, handheld devices and infectious disease) as well as new product launches and includes the management of medical leads and managers helping to develop and support those platforms.

Duties

Management of Core Portfolio Medical Platform Team

• Lead and facilitate a team of medical platform leads responsible for:

  • Medical input for lifecycle maintenance and development of the point-of-care core portfolio instruments and tests including chemistry, hematology, coagulation, handheld devices and infectious disease testing platforms

  • Ensure medical affairs collaboration across all core portfolio products and services for medical education and marketing efforts.

  • On-market and innovation/development research support and study design including method validation and on-market clinical quality product studies

  • Maintain quality and monitor clinical performance of core portfolio diagnostic platforms

  • Create support materials for veterinary and sales support for new product launches

• Provide strategic input into product management, global commercial development, research and development, and marketing teams to support technical/medical and business gaps and needs for aligned brands

• Provide key clinical background for research and development diagnostic innovations

• Foster collaboration across the diagnostic portfolio and Zoetis brands to support a continuum of care portfolio

Strategic Marketing Brand Support

• Provide diagnostic medical expertise to the marketing teams, L&D and other groups within Zoetis

• Gain an understanding of the brand objectives and proactively work with the team on the strategic development and implementation of marketing plans, and product responses to competitors

• Co-lead planning and execution of marketing programs and other product focused workgroups (Customer Implementation Team meetings (CIT) and Operational Planning)

• As a leader within a team:

  • Co-lead with the marketing brand and product managers on strategies to support future innovative product launches

  • Work with a cross-functional team to evaluate new business development opportunities

  • Proactively identify solutions to meet unmet needs to the brand team/business and lead the necessary change

  • Provide insight to the respective brand teams where conflicts and synergies exist across the Zoetis portfolio

External Customers and Field Force Support

• Lead key customer activities and meetings based on brand strategy plans (e.g. lead on advisory board meetings, KOL development and engagement, customer education/training meetings on aligned products)

Collaborative Partnerships with Key Opinion Leaders (KOL)

• Work across Zoetis to collaboratively support projects which will build KOL alliances and provide additional opportunities for KOL development

• Identify, develop and engage top KOLs and develop a plan on how to continually engage these KOLs in studies, advisory boards or speaking opportunities dependent on marketing priorities and budget

• Lead efforts in organizing and executing meetings with speakers/KOLs (e.g. advisory boards, speaker bureaus), dependent on marketing budget

• Lead the efforts in developing and maintaining relationships with KOLs that are strategic influencers. Collaborate with Veterinary Professional Services teams to identify new leaders as well as help support these relationships from the field level.