Head of Product Development

Company Overview:

Growve is a leading health and wellness company specializing in acquiring, operating, and growing world-class brands within the active nutrition, dietary supplement, and beauty verticals. Our portfolio includes 15 brands and thousands of unique products.

Position Title: Head of Product Development

Position Overview:

We are seeking a strategic, process-driven Head of Product Development to join our Nature’s Craft team.  This brand-focused leadership role will successfully manage a high-performing team, implement SOPs, and ensure a consistent pipeline of high-quality products designed to maximize ROI on new launches. 

Key Responsibilities:

Product Launch Strategy & Innovation Leadership:

• Create and execute product launch strategies that support Nature’s Craft’s growth goals, while continuously optimizing processes to improve efficiency and increase success rates.
• Identify white space opportunities and emerging trends in wellness and supplementation to inform roadmap development. 
• Allocate launch budgets effectively.
• Identify and prioritize high ROI product launches.
• Establish long-term strategies for brand value growth through innovative product selections and launch methodologies. 
• Determine the optimal product launch pathways, ensuring efficient routing of products from development to market.
• Lead the product launch team to ensure products go live on a consistent and strategically planned timeline.
• Manage financial risk, ensuring minimum order quantities (MOQs) and cash outlays are optimized without risking stockouts.
• Develop strategies that balance cash layouts while remaining in stock. 
• Collaborate with Customer Insights, Design, and Supply Chain to drive products from the initial concept through launch and post-launch evaluation.

Team Management:

• Drive a high-performance culture with clear KPIs, accountability, and collaborative problem-solving.
• Lead and manage a team of product developers (PDs) to ensure high-quality submissions and the continuous flow of new products.
• Prepare and deliver weekly and monthly reports for executive leadership. 

Required Qualifications:

• 7 plus years’ experience in product development.
• 5 plus years' of demonstrated management experience, of managing a team of at least 5 people.
• Proven track record of launching successful products and managing large-scale product pipelines.
• Experience in vitamins is a big plus.
• Excellent communication and leadership skills, with the ability to motivate and manage remote teams.
• Deep understanding of how to manage KPIs as well as manage poor performance.
• Strong analytical skills with the ability to assess market trends and identify high-ROI opportunities. 
• Financial acumen, with experience budgeting for product development and launch costs.
• Proficient with Excel and Google Sheets.
• Proficient in English with excellent communication and collaboration skills, capable of working with cross-functional teams.
• Capable of strategic thinking, navigating ambiguity with confidence, and thriving in a fast-paced, constantly evolving environment. 
• Amazon experience is beneficial. 

Additional Details:

• Full Time with Competitive Pay 
• Health Benefits Package
• 401(k)