Manager, Brand Strategist

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

About our team

The Global Brand & Creative team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dreamforce, our multi-faceted team does it all. We are a collection of designers, copywriters, strategists, PMs, and more, whose sole purpose is to bring the brand to life across our incredible portfolio of work.

The Brand Strategy & Management team is in charge of the brand insights, brand strategy, creative strategy, and brand management that powers the Global Brand & Creative team and Salesforce as a whole. We advocate the power of brand across the organization, guide brand marketing activities, and ensure brand excellence. 

About this role

Salesforce is betting big on the future. With the launch of Agentforce, continuous product acquisitions, and the build-out of Operating Units, our leadership is emboldening its teams to go big and go fast. To keep up, it is our top priority to ensure that our global teams and partners have the strategic perspective, brand strategy, and enablement resources they need to act as brand ambassadors.

We are looking for a Brand Strategist to help guide the strategic evolution of Salesforce’s brand and support initiatives including brand positioning, brand messaging, brand architecture, M&A brand strategy, and more for the Salesforce brand and all brands in the company.

This role will report into the Head of Brand Strategy & Management and work to identify the key brand needs, drive brand awareness and relevance, support wider business objectives, and create strategic alignment across Brand Strategy, Brand Insights, Creative Strategy, Brand Management, and the broader Marketing org.

What you will do

• Inform the evolution of Salesforce’s corporate brand strategy while maintaining its foundation

• Develop and maintain the brand strategy including brand positioning, brand architecture, and M&A brand strategy

• Develop and maintain the brand messaging strategy and hierarchy to connect assets across the funnel, and collaborate with partners to roll it out across the organization

• Balance ambitious vision in the age of agentic AI with downstream implications of change

• Partner with Brand Insights to leverage brand performance and customer insights to inform strategic direction of the brand and guide the Global Brand & Creative team as a whole

• Partner with Creative Strategy to ensure our high-profile campaigns and marketing activities are strategically sound, creatively compelling, and brand-aligned

• Partner with Brand Management to build enablement resources that drive bring the desired brand strategy comes to life across key touchpoints (such as digital and marquee events) and the holistic brand experience

• Partner with Brand Creative to refine and maintain verbal and visual identity systems

• Collaborate with other functions including Campaigns, Product Marketing, Events, and Operating Units

• Be a brand advocate within Marketing and across Salesforce’s global organization

What experience you have
 

• 8+ years of experience in brand strategy, with at least 3 years in B2B tech

• Strong track record of turning insights into brand strategy (and action plans) that drive results

• Experience aligning brand strategy to shifting business priorities and market dynamics

• Experience guiding change management across multi-brand portfolios

• Proven success in defining and delivering on brand KPIs and translating brand goals into measurable business impact