Senior Director, Workforce and Community Education Professional and Continuing Education

Compensation Range:

Annual Salary: $98,472.00 - $132,935.00

Position Summary

Under the direction of the Vice President, Corporate Partnerships & Professional and Continuing Education (PACE), the Senior Director, Workforce & Community Education Professional and Continuing Education (WCE PACE) executes operating strategies and plans, manages staff, sustains the operational financial plan, and oversees the administrative management of the department.  The Senior Director plays a pivotal role in supporting and enhancing the National University (NU) educational ecosystem by leading the university’s non-degree/short-term/custom training programs in alignment with internal NU teams and external industry and community stakeholders to deliver high value, quality programs that drive enrollment and student success.

Essential Functions:

• Assists in the planning, coordination, and production of non-credit and custom programs, ensuring they meet institutional goals, industry, and/or client needs.
• Facilitates alignment between academic departments and workforce training, Value Rich Education, academic technology, and marketing units to ensure cohesive program development and delivery.
• Actively interfaces with WCE vertical leaders, companies, chambers of commerce, economic development agencies, and industry associations to identify workforce needs and partnership opportunities and ensure program alignment and relevant skill development.
• Stays informed of trends, regional plans, and available resources in economic development, workforce development, and education to align NU short-term educational offerings with industry demands.
• Identifies and implements process enhancements to streamline program operations, enrollment workflows, and learner support services.
• Collects and analyzes data to evaluate and report program performance and inform strategic planning.
• Plans, creates, administers, and evaluates high quality, sustainable, growth-oriented customized education, continuing education, and certificate/certification programs that generate net revenue.
• Meets budget objectives, including revenue, margin, and net benchmarks.
• Develops and executes operating strategies and plans, manages staff, sustains the operational financial plan and oversees the administrative management of the team.
• Implements a blend of traditional marketing methods – such as networking, brochures, and advertisements – and innovative digital strategies like social and earned media to grow brand visibility, attract qualified instructors, and increase enrollments.
• Identifies industry competencies and needs through labor market analysis, community resources and planning/advisory committees for infusion into certificate programs, customized education, continuing education, and assessment of prior learning credit.
• Assesses industry trends and makes programmatic recommendations based on current and future needs.
• Develops proposals, bids, quotations, or other documents describing organizational products and services in response to requests from prospective clients.
• Prepares contract proposals and contracts in partnership with other organizations or businesses.
• Collaborates with members of the WCE, marketing, finance, legal, or academic teams to develop proposals and ensure content is complete, accurate, and timely.
• Negotiates contracts with 3rd party vendors to bring new programs to WCE Training and Development as needed.
• Designs and implements curriculum in partnership with organizations and varying industries.
• Develops pricing strategies for program offerings.  Coordinates price points and implementation with other departments as needed.
• Develops strategies and scopes for projects that address key factors such as a defined budget, client expectations and satisfaction, technology requirements, potential risks or anticipated barriers, needed resources, and aggressive deadlines that meet the needs and desires of the business.  Modifies project plans as key factors evolve.
• Prepares and monitors budget for programs including revenue estimates, staffing allocations, and capital expenditures.
• Tracks and reports student success and makes recommendations for process improvements.
• Evaluates effectiveness of programs including client acceptance, impact to industry, program longevity, and return on investment.
• Identifies funding opportunities for student paid training and navigates processes to