Manager, Customer Intelligence

<div class="content-intro"><h2 style="font-family: GothamBold,Helvetica,Arial,sans-serif; color: #662d91;">Teamwork makes the stream work.</h2> <p>&nbsp;</p> <h3 style="font-family: GothamBold,Helvetica,Arial,sans-serif;"><strong>Roku is changing how the world watches TV</strong></h3> <p>Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.</p> <p>From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.</p> <p>&nbsp;</p></div><h3 class="mt-6 mb-2 font-semibold text-xl" data-streamdown="heading-3"><span class="font-semibold" data-streamdown="strong">About the team</span></h3> <p class="text-neutral-900 dark:text-neutral-200 my-2.5 last:mb-0 first:mt-0 ">The Customer Intelligence team, part of the broader Planning &amp; Optimization organization, is at the forefront of understanding Roku's customers. We are a commercially astute team dedicated to turning complex data into clear, actionable insights that drive customer growth, improve retention, and optimize engagement across the streaming ecosystem. We work hand in hand with business stakeholders, product, marketing, and engineering teams — serving as a critical partner in defining, measuring, and activating customer strategy.</p> <p class="text-neutral-900 dark:text-neutral-200 my-2.5 last:mb-0 first:mt-0 ">&nbsp;</p> <h3 class="mt-6 mb-2 font-semibold text-xl" data-streamdown="heading-3"><span class="font-semibold" data-streamdown="strong">About the role</span></h3> <p class="text-neutral-900 dark:text-neutral-200 my-2.5 last:mb-0 first:mt-0 ">Roku is seeking a Senior Manager, Customer Intelligence to lead a high-impact technical team and serve as a strategic intelligence partner to senior leaders and cross-functional stakeholders. This role is business-forward and goes beyond traditional analytics leadership — it sits at the intersection of technical depth and strategic activation. You will own a focused set of high-value workstreams, including customer segmentation, causal impact measurement, retention analytics, and activation reporting, while