Sr Manager, GTM Data

We're looking for a Sr Manager, GTM Data to lead our GTM Analytics team.

You will be responsible for leading a team that delivers key analysis projects, reporting, and processes leading to insights that help drive Marketing, Sales, CX, and Revenue decision making. This role is both data-driven and strategic, focused on improving paid media, web/owned channel efficiency, and seller-led performance through ongoing optimization and expanding measurement capabilities.

The ideal candidate will have extensive experience in similar revenue or marketing analytics roles with strong technical and analytical abilities. As a part of the Revenue Analytics team, the work you do will have high visibility across all of PandaDoc as it is used for data-driven decision making, guiding decision making, investments, and strategy.

What you'll do here:

Lead Strategic Analytics Initiatives:

• You will lead executive-level conversations about paid media performance and marketing acquisition
• You will uncover deep insights across sales led performance and funnel journeys
• You will own the advanced measurement strategy for marketing alongside stakeholders
• You will plan and prioritize key projects across the team
• You will develop vision and roadmap, with execution timelines and deliverables
• You will connect teams to streamline work and bring together different cross-functional views

Build and Manage a High-Impact Team:

• You will mentor and guide team members for high productivity and efficient workstreams
• You will lead key exploratory analysis to understand new sources of data and new tools
• You will develop new methods for analysis based on shifting media and web landscapes
• You will ensure analysts actively engage in understanding business needs and proactively offer solutions

Drive Data-Driven Decision Making:

• You will own and build analytical tools and solutions addressing business needs and questions, enabling better decisions by leadership
• You will lead complex analytics requirements conversations, communicate with stakeholders to plan an analysis approach, and guide key decisions
• You will join paid and web data to create full funnel customer analytics across channels
• You will translate complex business questions into sound data analysis using a hypothesis and solution process

Technical Leadership and Innovation:

• You will create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources, leveraging SQL, R/Python and, Hex, Tableau, and other visualization tools
• You will monitor for changes in trends, share insights and make recommendations
• You will architect and evaluate results for multi cell tests and test methodology for media performance studies and web testing
• You will collaborate with Data Engineering to ensure data work is reusable, modular, and scalable

We'd love to hear from you if:

Required Experience:

• You have experience in media, advertising, and/or sales analytics
• You have a Bachelor's or Graduate degree (analytics, computer science, business, or mathematics a plus)
• You have 5-9 years of experience in marketing analytics, media analytics, sales analytics or customer analytics preferred
• You have fluency in media technology, ad serving platforms, and marketing data systems
• You have expertise in reporting on media spend, efficiency, and optimization
• You have experience with B2B SaaS business models
• You have experience working with senior leadership at corporations

Technical Expertise:

• You have the ability to translate business objectives into measurable goals and KPIs
• You have the ability to translate technical data into a framework and language that internal clients can understand
• You have working knowledge of SQL, R, and/or Python
• You have experience wrangling and transforming data
• You have extensive experience with data visualization tools like Tableau and Hex
• You have expertise in media reporting platforms like Campaign Manager, Facebook Ads, Search Ads 360 a plus
• You have expert knowledge of web analytics and user behavior analysis (Google Analytics, Adobe Analytics, etc.)
• You have experience reporting on web, owned, social, and Organic Search using analytical tools
• You have experience working with Snowflake is a plus
• You have experience with statistical methods such as regression and hypothesis testing
• You have experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data i