Marketing & Communications Manager - Office of Online Learning

Department

Online Learning

MSU Denver is excited to welcome a Marketing & Communications Manager to lead dynamic and innovative efforts in promoting the university’s online and hybrid programs and courses.
This position will play a pivotal role in the Office of Online Learning, creating and driving strategies to increase awareness and enrollment in MSU Denver’s online and hybrid offerings. The Marketing & Communications Manager will oversee marketing strategy development, digital marketing campaigns, and an editorial calendar while fostering collaboration across academic departments and stakeholder groups. The role requires a forward-thinking, agile approach to engaging prospective students and stakeholders through compelling storytelling, visual media, and data-informed marketing initiatives.
The successful candidate will bring strong digital marketing skills, a collaborative spirit, and a willingness to experiment with emerging tools and trends, including generative AI and multimedia production. Reporting to the Executive Director of Online Learning, the Marketing & Communications Manager will be instrumental in energizing the university’s mission to provide accessible and impactful online and hybrid education.

Key Responsibilities
1. Marketing Strategy Development and Implementation

• Develop and execute a comprehensive marketing strategy to increase awareness and enrollment in MSU Denver’s hybrid/online programs and courses.
• Manage marketing and communications budget, providing regular updates on expenditures and campaign effectiveness.
• Conduct market research to identify target audiences and understand their needs, preferences, and behaviors.
• Collaborate closely with academic departments as well as Academic Affairs and Student Affairs units to align marketing initiatives with program-specific goals and priorities, ensuring messaging resonates with current and prospective students.
• Utilize analytics and data-driven insights to assess the effectiveness of marketing campaigns, gather ongoing feedback from stakeholders, and iterate on tactics as needed to optimize outcomes.
• Stay updated on industry trends and emerging technologies to ensure marketing efforts remain innovative, agile, and ahead of the curve.

2. Digital Engagement and Content Strategy

• Develop and execute integrated digital campaigns across platforms, including the MSU Denver website, social media, and email, to promote online and hybrid programs.
• Manage the design, functionality, and ongoing optimization of the MSU Denver Online Learning website to ensure an engaging and user-friendly experience.
• Leverage generative AI tools to produce high-quality written and visual content, such as blogs, videos, graphics, and promotional materials.
• Create and oversee the production of impactful visual media, including videos and graphics, that align with current trends and resonate with target audiences.
• Implement SEO best practices and optimize digital advertising strategies to enhance visibility and engagement.
• Regularly analyze engagement metrics and website analytics to refine content, identify opportunities for improvement, and maximize campaign effectiveness.
• Ensure all content and digital assets reflect MSU Denver’s brand identity and align with the institution’s mission and values.
• Collaborate with university marketing and communications teams to introduce new website features, resolve technical issues, and maintain site security and performance.
• Maintain consistency in branding and messaging across all digital platforms and ensure alignment with broader marketing strategies.
• Use innovative storytelling techniques to effectively showcase online and hybrid programs, faculty expertise, and student success stories.

3. Communications and Stakeholder Engagement

• Act as the primary liaison for internal and external communications related to online learning initiatives.
• Develop clear and effective messaging tailored to diverse audiences, including prospective students, faculty, staff, and community partners.
• Collaborate with Office of Online Learning team as well as academic departments and units within both Academic Affairs and Student Affairs to ensure cohesive and consistent communication about online and hybrid programs.
• Build relationships with external stakeholders to enhance the visibility and reputation of MSU Denver’s online and hybrid offerings.
• Monitor and analyze communication metrics to assess the effectiveness of strategies and make data-driven improvements.
• Create press releases, announcements, and other communications to highlight milestones and achievements.

4. Team Collaboration and Support

• Foster a collaborative and inclusive work