Lifecycle Operations Specialist

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team.

Our services span collectible coins, trading cards, Funko Pops!, video games, event tickets, autographs, and memorabilia. Our subsidiaries include PSA, PCGS, WATA, Card Ladder, Goldin, and the Long Beach Expo collectibles trade show.

Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 1,700 people across our headquarters in Santa Ana and offices in Jersey City, Seattle, Hong Kong, Paris, Shanghai, and Tokyo.

We are seeking a Lifecycle Operations Specialist to join our Growth Marketing team. We’re looking for a seasoned performance marketer with deep experience working with marketing CRM and promotion automation platforms. As our Lifecycle Operations Specialist, you will play a crucial role in delivering incredibly personalized promotions at scale that enhance the effectiveness of campaigns throughout the customer lifecycle: acquisition, retention, reactivation, cross-sell and more.

You will be at the center of our team’s ability to deliver innovative marketing and promotion automation solutions for a wide range of stakeholders across the organization. You will empower groups across the marketing team, as well as teams across the business, to create and manage personalized and data-driven campaigns that drive customer engagement and  business growth.

You will leverage two key marketing technology platforms to bring these campaigns to life; Salesforce Marketing Cloud for audience orchestration and personalized communications, and Talon.One, an industry leading, all-in-one solution to manage marketing promotions at scale. The ideal candidate will be able to manage multiple projects, prioritize tasks effectively and adapt to a fast-paced environment.

You’ll report directly to our Lifecycle Marketing Manager and can be located at our Santa Ana, California location; Jersey City, New Jersey location; or remote in the United States. 

What You’ll Do: 

• Work closely with campaign owners on end to end promotional delivery: understand their business goals, target audience, and key performance indicators, and communicate campaign progress and results effectively.
• Develop and execute promotional campaigns by taking full advantage of the capabilities of Salesforce Marketing Cloud and Talon.One platforms. Configure and set up campaigns ensuring accurate implementation of promotional terms and conditions.
• Develop exportable audiences by leveraging enhanced segmentation capabilities available in Salesforce Marketing Cloud for ingestion into Talon.one for customer-level promotional eligibility.
• Continuously monitor and optimize campaigns to improve their performance. Analyze data and make performance-based recommendations for enhancements. Generate regular reports to track campaign performance, providing insights and recommendations to campaign stakeholders.
• Provide insights and best-practices to campaign stakeholders from a lifecycle marketing perspective to guide promotional strategy and decisions to enhance the customer experience.
• Work directly with the Lifecycle Marketing Manager to define goals, benchmarks, and KPIs for growth campaign performance.
• Plan and execute A/B testing methods within all campaigns to identify winning variations, utilizing testing platforms and statistical analysis to validate hypotheses and make data-driven decisions.
• Stay updated on industry trends, best practices, and emerging Lifecycle Marketing techniques, and proactively apply this knowledge to drive continuous improvement and innovation.
• Support the Lifecycle Marketing Manager with day-to-day management of email, push notifications & promotions as need
• Other related duties as assigned.

Who You Are: 

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of proven experience in lifecycle marketing, marketing CRM, marketing campaign management, marketing operations, or related functions.
• Demonstrated expertise in working in marketing automation tools, promotion automation platforms, and CRM marketing technology.
• Experience working with Salesforce Marketing Cloud and Talon.one is strongly preferred.
• Strong analytical skills and experience with data-driven decision-making, including proficiency in customer data analysis, LTV modeling, customer reinvestment and payback analysis, segmentation.
• Detail-oriented mindset with a stro