Social Media Designer

Description:

The Social Media Designer is a key player in shaping the publics’ perception and the visual identity of our company’s brand. At ModWash, we believe in the power of positive actions creating a ripple effect, and our social media presence embodies this philosophy. The Social Media Designer plays a pivotal role in crafting visual content that resonates with our audiences and supports our mission of spreading kindness and creating impactful connections. This role is a key creative content contributor to all guest touch points.

Qualifications:

• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effect, Figma, etc.).
• Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.) and best practices for visual content creation on them.
• Experience in creating videos, animations, and motion graphics.
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Strong eye for design with attention to detail and a passion for creativity.
• Ability to work independently and manage multiple design projects simultaneously.
• A good understanding of branding and how visual content impacts brand perception.
•  Bachelor’s degree in graphic design, visual communications, marketing, or a related field (preferred).
• Minimum of 5-7 years of experience in design, social media design or a similar role.
• Strong time management skills and the ability to meet deadlines in a fast-paced environment.

Position Responsibilities:

•  Collaborate with marketing teams to develop visually engaging content for various social media platforms, ensuring alignment with the company’s brand and values.
•  Design eye-catching graphics, animations, and videos for social media posts, stories, and ads across all Guests’ touchpoints.
• Oversee the creation and implementation of content strategies across platforms (including Facebook, Instagram, LinkedIn, TikTok, YouTube, and others as applicable).
•  Create visually appealing content that helps elevate the company’s online presence and promotes positive engagement.
• Ensure all social media content adheres to brand guidelines, is high-quality, and visually consistent with the standards of the brand.
• Edit and repurpose visual content to maximize engagement across all platforms.
• Work alongside content creators to create graphics that enhance written content, boosting user engagement.
• Manage social media calendars and ensure content is published on schedule.
• Analyze the effectiveness of social media campaigns and suggest improvements to visual content strategies based on performance metrics.
• Stay updated with the latest design trends and social media tools to keep content fresh and engaging.
• Design marketi