Director, Partnership Sales

POSITION:  Director, Partnership Sales

DEPARTMENT: Partnerships

REPORTS TO: Vice President Sales

FLSA STATUS:  Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering an end-to-end solution across all areas of venue operations and revenue generation for many of the world’s most iconic brands and venues.

Legends brings a 360-degree, data-driven approach across planning, sales, partnerships, hospitality, and merchandise, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 400+ arenas, stadiums, convention/exhibition centers, and performing arts venues globally.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

The Director, Partnership Sales will act as a high-level individual sales contributor, helping to identify, source, negotiate and close new business.  The individual hired for this role will be responsible for leading sales efforts, and the development of new corporate partnerships. The Director, Partnership Sales will identify emerging sponsorship categories, build relationships across a variety of industries, generate sales leads through networking and research, conduct client presentations, and negotiate high-value contracts to meet and exceed annual revenue goals. The Director, Partnership Sales will be responsible for managing multiple projects, with an expected 50/50 allocation of time between the Academy of Country Music and other projects as needed, and will report to the Vice President, Partnerships. This position is ideally based in Dallas, TX

GLOBAL PARTNERSHIPS

Delivering for the world’s largest and most complex projects, Legends Global Partnerships experts deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world’s premier and emerging brands in a transformational way.  Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more.

ACADEMY OF COUNTRY MUSIC

Founded in Southern California in 1964 as a regional trade organization, the ACADEMY OF COUNTRY MUSIC (ACM) has grown in the 60 years since into a leading association for the Country Music industry. Headquartered in Nashville, TN and boasting record-high membership of more than 5,000 worldwide, the Academy serves as a powerhouse advocate for Country fans, artists, and all facets of the business, as well as a supporter of philanthropic work through charitable partner ACM LIFTING LIVES, dedicated to improving lives through the power of music and providing aid in times of need, with a focus on health initiatives. 2025 continues to be a landmark year for the Academy with the success of the 60th ACM Awards, hosted by entertainment icon Reba McEntire, which returned to the world headquarters of the Dallas Cowboys in Texas for a third consecutive year and streamed live for a global audience on Prime Video. The Academy also remains relentlessly committed to creating a more inclusive environment for underrepresented groups in Country Music, from the boardroom to the stage, and proudly presents ACM Level Up, a two-year professional development and enrichment curriculum for rising leaders, among other initiatives.

Essential Duties and Responsibilities

• Create, package, and sell sponsorship packages to national brands (packages may be inclusive of the following assets: media integration, event entitlement, digital & social media, hospitality, activation, and more)

• Be accountable for annual revenue goals, pipeline management and growth goals.

• Individual contributor yet strategic thinker to drive long-term partner opportunities, while executing against short-term go-to-market sales strategies.

• Self-starter who likes to develop and build partner opportunities from the ground up.

• Leverage network, relationships, and cold outreach to identify potential new partnerships.

• Flexible and nimble to work within an ever-changing and ever-growing