Product Marketing Manager, Platform

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses.

Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the world’s leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.

We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we’re focused on developing cutting-edge technology, expanding into new global markets, and—above all–driving incredible value for our customers. Join us!

Your Role

We are looking for a Product Marketing Manager who will be responsible for managing the go-to-market strategy, positioning, and sales enablement programs for Zip’s core platform capabilities and integrations. The ideal candidate for this position is a product marketing champion with exceptional communication abilities, creative flair, and strong analytical skills. You’re someone who can both build and execute, operate without a set playbook, and thrive in a fast-paced environment.

As a strategic cross-functional partner, you’ll drive alignment across our go-to-market, product, design, and engineering teams and engage in meaningful research with customers and the broader market. Example initiatives include spearheading launches of new platform-level capabilities, creating tools to enhance sales effectiveness, interacting with analysts and trade press, and delivering presentations to customers, partners, and internal audiences.

** Please note, we're looking for someone who is able to come into our downtown San Francisco office on a hybrid basis (3 days / week). **

You Will

• Collaborate with product management and key executives to define the vision, strategy, and roadmap for Zip’s core platform capabilities and integrations

• Develop platform-wide narratives and value propositions to effectively target buyers, analysts, press, internal teams, and partners

• Partner with internal teams and partners to create compelling content (one-pagers, sales pitches, webinar presentations, blogs, webpages, whitepapers, customer stories, etc.) that generate pipeline and accelerate sales

• Deeply understand the competitive landscape and analyze competitors to identify strengths, weaknesses, opportunities, and threats

• Collaborate with sales teams to build enablement programs, sales plays, and other critical materials that differentiate our platform

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement

• Identify new market opportunities and inform go-to-market strategies by gathering customer feedback, researching market trends, and understanding the regulatory landscape

Qualifications

• 4+ years of product marketing experience in a fast-paced B2B SaaS company

• Foundational product marketing skills (messaging & positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, market research, etc.)

• Proven track record of building and maintaining strong relationships with product management and other cross-functional teams

• Excellent communication, storytelling, and presentation skills (written, verbal, and visual)

• Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals

• Strong project management skills to plan and execute multiple projects simultaneously while meeting deadlines

• An ability to work both independently and collaboratively

• Bachelor's degree or higher in a related field of study

Nice to Haves

• Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space

• Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle

• Master’s degree or MBA

The salary range for this role is $110,000 - $180,000. The salary for this position is determined based on a variety of job-related fa