Sr. Manager, Customer Marketing

Who is Forcepoint?

Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world. All we’re missing is you!

The Sr. Manager, Customer Marketing is responsible for working with functional and theater marketing leaders to develop a cohesive marketing strategy to increase customer cross-sell and up-sell pipeline. They will also work closely with the Customer Success team to develop and execute initiatives that support customer engagement, advocacy, and retention. Focus areas for impact include:

Up-sell and Cross-sell Campaigns: collaborate with Product Marketing, Campaigns and Theater Marketing to identify up-sell and cross-sell opportunities. By analyzing customer data and understanding their needs, the Sr. Manager, Customer Marketing will develop targeted campaigns and offers.

Customer Communication: develop and execute targeted communication strategies to engage customers throughout their journey. This includes raising awareness of self-serve tools, sending regular newsletters, product updates, and educational content to keep customers informed about new features, industry trends, and best practices.

Customer Advocacy: identify satisfied customers who are willing to act as advocates for the brand. This includes identifying potential case study candidates, securing testimonials, providing Gartner Peer Insights and facilitating customer references.

Customer Events and Webinars: plan and execute customer events, webinars, workshops that provide opportunities for customers to learn, network, and share experiences.

Community Development & Customer Advisory Board: encourage customers to actively engage with Forcepoint and each other to provide valuable insights for product development and increase brand affinity through community.

Essential Functions

• Develop a cohesive marketing strategy to increase existing customer pipeline and retention.
• Establish an effective customer communication strategy, in alignment with Customer Success, to increase customer knowledge and engagement.
• Create passionate Forcepoint advocates within our customer base to develop a pipeline of customer references, case studies, and positive analyst engagements.
• Build a plan to develop a “customer to customer” community program, including user groups, web communities and interactive user conferences.
• Work with Product Management and Product Marketing to execute Customer and Product Advisory Boards.
• Drive and implement customer marketing campaigns across various channels, including digital, social media, email, and events, to generate leads from our existing customer base.
• Work with Marketing Operations and Customer Success to develop and maintain customer marketing analytics and reporting systems to track and measure campaign and program performance and effectiveness.
• Stay up-to-date with industry trends and best practices in customer marketing, and implement innovative strategies to drive continuous improvement.
• Foster a culture of collaboration, innovation, and accountability within the marketing team.

Education and Experience

• Bachelor's degree in marketing, business, or a related field. MBA preferred.
• Proven experience as a marketing leader, preferably in a fast-paced environment with a two-tier Channel sales model.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and recommendations.
• Solid knowledge of customer marketing strategies and tactics to drive demand and brand awareness, improve customer retention, and influencer engagement.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships and influence stakeholders at all levels of the organization.
• Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Working knowledge of marketing automation platforms, CRM systems, and analytics tools.
• Results-oriented mindset, with a focus on driving measurable business outcomes.

Don’t meet every single qualification? Studies show people are hesitant to apply if they don’t meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace – so if there is something slig