Senior Paid Search Specialist, Homes.com

Senior Paid Search Specialist, Homes.com

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Job Description

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CoStar Group Company Intro:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 

Homes.com is already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.  Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. 

Learn more about Homes.com. 

CoStar Group is currently looking for an experienced Sr. Paid Search Specialist to be a major contributor to this effort. In this role, you will be part of a team responsible for a multi-million dollar paid search budget, managing day-to-day operations of Google and Bing search ad campaigns.

The successful candidate should be highly analytical and a confident self-starter. The role requires the ability to measure the effects that campaign changes have on impressions, clicks and other conversion metrics, and to articulate those results in management reports.

This position is located in Irvine, CA and offers the following hybrid schedule option:

• 4 days onsite, 1 days remote

Responsibilities:

• Manage in-house Google and Bing Search Ad campaigns.

• Ongoing paid search optimization, targeting improvements, and keyword expansion efforts.

• Create and distribute weekly and monthly paid search reports, including performance insights.

• Continually tune ad copy and landing pages for optimal performance.

• Perform ongoing paid search keyword discovery, expansion, and optimization.

• Utilize test and learn strategies to understand and strengthen reach, conversion and conversion rates.

• Participate in building and maintaining strong internal and external relationships with vendors and agency partners.

• Leverage your excellent communication skills to share insights and recommendations to a variety of colleagues, stakeholders, and business leaders with both technical and non-technical backgrounds.

Qualifications:

• Bachelor’s degree

• 5+ years of experience in a similar role, managing large paid search accounts.

• Prior management of 100K+ keyword portfolios with budgets of $1M+ per year.

• Ad copywriting experience.

• Expert level knowledge of Google and Bing Ads platforms and bidding strategies.

• Experience with running Google UAC and Apple Search Ads to drive app installs.

• Strong verbal and written communication skills.

• Must be metrics driven, with the ability to create reports to track, analyze and clearly communicate paid search performance.

• Experience with tools helpful in managing SEM, such as Google Analytics, SEMRush, Ahrefs, SpyFu, bid management tools, and Google Search Ads 360.

• Able to keep ahead of the latest search industry trends and search platform changes.

• A track record of commitment to prior employers.

• Detail-oriented, proactive, with a desire to deliver results.

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