Associate Director, Dupixent Omnichannel Orchestration

Job Title: Associate Director, Dupixent Omnichannel Orchestration

Location: Cambridge, MA

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. 

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.  

The NA GTMC OC team has been created to: 

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes  

• Free up capacity in marketing teams to focus on brand and content strategy 

• Accelerate and standardize omnichannel operations processes 

• Improve sharing of best practice 

• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts 

• Realize efficiencies and economies of scale across the North America and Global marketing organizations 

The Associate Director, Dupixent Omnichannel Orchestration role is accountable for overseeing the team and key processes that transform brand’s customer engagement plans into high performing HCP and Patient omnichannel campaigns, with a focus on speed-to-market, innovative capabilities, and continuous improvement. The associate director will be the brands’ essential partner in getting the right message to the right customer via the right channels at the right time. 

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

Core responsibilities include but are not limited to: 

• Lead on the design and development of an effective campaign orchestration process, aligning on the capability strategy with orchestration colleagues, ensuring brand requirements are met, and ensuring effective change management 

• Deliver an analytics-driven Omnichannel Orchestration strategy for brand campaigns, aligned with key stakeholders and driving to the wider Omnichannel vision 

• Drive effective pull through of customer engagement plans into a comprehensive, analytics-driven omnichannel campaign 

• Collaborate with orchestration analytics colleagues to integrate data insights relevant to orchestration objectives 

• Develop and drive a mechanism to identify, prioritize, and coordinate delivery of omnichannel capability initiatives, prioritizing initiatives that drive significant value for brands and align with the wider omnichannel vision  

• Work with web, media, social, print, and other channel colleagues to create effective content pull through processes, ensuring fast speed-to-market  

• Maintain a clear line of sight to Sanofi’s US customers, ensuring that actionable customer insight is fed into key marketing decisions, and monitoring Sanofi’s collective marketing outreach to customers and segments 

• Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts 

• Advise brands on the development of their customer engagement strategies and plans, ensuring seamless pull through to orchestration and helping brands achieve the highest return on marketing investment  

• Design and deploy new analytics-driven capabilities that enable personalized interactions at every stage of a customer journey 

• Manage key third parties and external vendors to ensure sufficient capability and capacity to execute brand omnichannel campaigns, and to expl