Senior Paid Media Specialist

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time. 

Position Overview:
The Sr. Paid Media Specialist is a crucial member of the marketing team, responsible for the daily execution of various media programs. This role focuses on implementing and deploying campaigns across primarily paid digital channels, with a strong emphasis on driving measurable results through meticulous execution. 

Job Qualifications:

• Bachelor’s Degree in Marketing or Business Administration, or 4 years of comparable experience, required

• 4+ years of experience in paid media or digital marketing, specifically in digital media required.

• Excellent written and verbal communication skills

• Creative thinking and the ability to translate ideas into actionable plans

• Proven ability to work collaboratively in a team and manage multiple projects simultaneously

• Above average analytics skills, with demonstrated ability to manage complexity of multiple data sets, deadlines and deliverables

• Multi-unit QSR or retail experience, preferred

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Location Requirement: 
This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

Skills:

• Detail orientation 

• Project management

• Business curiosity 

• Communication (written/verbal)

• Data analysis, including budget and KPIs

• Collaboration

• Adaptability 

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Key Result Areas (KRAs):
Support paid media efforts, including asset management & trafficking, budget flowcharts, and agency coordination ​

• Develop, execute, and optimize paid digital advertising campaigns across various channels (e.g., search, social, display, programmatic) to drive customer acquisition, conversion, and retention.

• Conduct A/B testing on campaign elements (e.g., ad copy, visuals, landing pages, targeting) to identify best practices and continuously improve campaign performance.

• Collaborate cross-functionally with creative teams to ensure campaign assets are aligned with brand guidelines and campaign objectives.

• Ensure all assets are delivered to agency on time for media flights, including leading any in-flight modification of messaging strategy / versioning as needed

• Other duties, as assigned

Assist in monitoring  campaign performance, tracking accuracy, and budget allocation by optimizing spend against core KPIs

• Monitor and report on the performance of campaigns, measuring ROI and key performance indicators, making recommendations for improvement

• Analyze agency reporting on campaign effectiveness and propose recommendations for improvement by media channel

• Manage agency in producing detailed, regular status and budget reports

• Assist with monthly budget breakouts and accurate invoice coding

• Ensure accuracy of budget and KPI reports with agency and make process recommendations to address any gaps 

• Other duties as assigned

Conduct market and performance analysis, and trends assessment:

• Analyze market trends, competitor activities, paid media dynamics habits to inform campaign strategies

• Activate, execute, measure promos & media support for regional activations. 

• Make data-driven recommendations to enhance future campaigns and tactics

• Conduct in-depth analysis of market trends related to paid media

• Package key learnings for marketing stakeholders, particularly brand and creative team, to stay abreast of what’s working / not by media channel

• Monitor competitive advertising creative, local marketing efforts and spend trends

• Other duties as assigned

Physical Requirements:

• In-Office Environment: Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions

• Must be able to collaborate in-person with occasional impromptu in-person meetings

• Office Conditions: Adaptability to typical office conditions, which may include exposure to air conditioning, heating, artificial lighting, and varying noise levels

• Mobility: Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches. Must be able to occasionally move or lift office items up to 2