Marketing Manager, Lipsy (12 month FTC)

<p dir="ltr"><span><span><strong>Location | </strong></span><span>Head Office, Tottenham Court Road, London</span></span></p><p dir="ltr"><span><span><strong>Working style | </strong></span><span>Hybrid</span></span></p><p dir="ltr"> </p><p dir="ltr"><span><span><strong>NEXT Wholly Owned Brands…</strong></span></span></p><p dir="ltr"><span><span>Our growing portfolio includes Lipsy, Love &amp; Roses, Friends Like These, Beauty at NEXT and Seraphine — all available through next.co.uk, connecting with millions of customers across the UK and beyond.</span></span></p><p dir="ltr"><span><span>At the heart of our business is a passionate team driven by creativity, innovation, and a shared ambition to deliver exceptional results. We foster a culture where individuality is celebrated, curiosity is encouraged, and challenging the status quo is part of how we grow.</span></span></p><p dir="ltr"> </p><p dir="ltr"><span><i><span><strong>Who are Lipsy..</strong></span></i></span></p><p dir="ltr"><span><i><span>Our Lipsy customer is a leading lady; a woman who never says no to a touch of glamour - and why would she, when the world is her catwalk</span></i></span></p><p dir="ltr"> </p><h3 dir="ltr"><span><span><strong>About the role</strong></span></span></h3><p dir="ltr"><span><span>As Marketing Manager for Lipsy, you will lead the day-to-day execution of brand and campaign activity, ensuring our storytelling, content, and influencer strategies are aligned, dynamic, and distinctly on-brand. With a strong social-first mindset, you will bring energy and creative vision to every touchpoint from campaign planning to content production helping to bring our brand to life in a fresh and engaging way.</span></span></p><p dir="ltr"> </p><h3 dir="ltr"><span><span><strong>Role Responsibilities</strong></span></span></h3><p dir="ltr"><span><span><strong>Brand Strategy &amp; Campaign Delivery</strong></span></span></p><ul><li aria-level="1" dir="ltr"><span><span>Lead the delivery of integrated marketing campaigns across social, email, and influencer channels.</span></span></li><li aria-level="1" dir="ltr"><span><span>Act as a brand guardian, maintaining the voice and visual identity across all marketing channels.</span></span></li><li aria-level="1" dir="ltr"><span><span>Support and optimise both paid and organic social media performance, understanding the key drivers of engagement and results.</span></span></li><li aria-level="1" dir="ltr"><span><span>Brief and direct social shoots, managing the process from initial briefing through to on-set direction.</span></span></li><li aria-level="1" dir="ltr"><span><span>Bring product stories to life through engaging, audience-first social content.</span></span></li><li aria-level="1" dir="ltr"><span><span>Stay ahead of cultural and social trends, identifying relevant creators, moments, and content opportunities.</span></span></li></ul><p dir="ltr"><span><span><strong>Leadership &amp; Collaboration</strong></span></span></p><ul><li aria-level="1" dir="ltr"><span><span>Manage and support two direct reports: the Marketing &amp; Social Media Executive and the Content Creator.</span></span></li><li aria-level="1" dir="ltr"><span><span>Collaborate closely with PR, ecommerce, creative, buying, and design teams to ensure total brand consistency.</span></span></li><li aria-level="1" dir="ltr"><span><span>Evolve the influencer strategy by cultivating relationships with new talent and ensuring meaningful partnerships.</span></span></li><li aria-level="1" dir="ltr"><span><span>Report on campaign performance using a balance of creative insight and data analysis to provide recommendations for future improvement.</span></span></li></ul><p dir="ltr"> </p><h3 dir="ltr"><span><span><strong>Your Talent</strong></span></span></h3><ul><li aria-level="1" dir="ltr"><span><span>Proven experience in a similar marketing or brand role, ideally within the fashion, beauty, or retail sectors.</span></span></li><li aria-level="1" dir="ltr"><span><span>A strong passion for content, culture, and storytelling with a focus on digital platforms.</span></span></li><li aria-level="1" dir="ltr"><span><span>Proven ability to brief and direct content creation specifically across TikTok and Instagram.</span></span></li><li aria-level="1" dir="ltr"><span><span>Experience in managing and mentoring junior team members.</span></span></li><li aria-level="1" dir="ltr"><span><span>A keen trend-spotter with a sharp eye for new influencers, platforms, and visual directions.</span></span></li><li aria-level="1" dir="ltr"><span><span>Excellent copywriting skills and a clear understanding of brand tone of voice.</span></span></li><li aria-level="1" dir="ltr"><span><span>Confident using performance insights to guide content and strategy decisions.</span></span></li><li aria-level="1" dir="ltr"><span><span>Highly organised, proactive, and comfortable working at pace with cross-functional teams.</span></span></li></ul><p> </p><p dir="ltr"><span><s