Kinetic - Principal Program Management

Kinetic provides high-speed broadband Internet, phone service, and Digital TV packages to residential customers as well as products and services for small, medium, and large businesses, and government agencies. www.GoKinetic.com

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About the Role:

The Principal, Program Management will lead the strategy, planning, and end-to-end execution of high-impact Go-to-Market (GTM) programs that accelerate subscriber acquisition, migration, and retention across consumer and business segments. Core programs include Customer Referral, Pre-Registration for Fiber, and additional GTM initiatives as prioritized by leadership.

What You'll Do:

• Own the GTM program lifecycle (strategy, design, pilot, scale, optimize) for Customer Referral, Pre-Registration Fiber, and other prioritized programs across Consumer and Kinetic Business.

• Define program objectives, KPIs, and success criteria aligned to fiber penetration, gross adds, upgrade/migration rates, retention and customer loyalty goals.

• Build integrated cross-functional plans with Marketing, Sales, Product, Digital, Customer Ops, Construction/Engineering, and BI; drive alignment on scope, timelines, dependencies, resourcing, and risk mitigation.

• Lead program governance: establish operating cadences, dashboards, variance analyses, and path-to-green actions; manage RAID logs; communicate to executive stakeholders with clarity and accountability.

• Partner with Digital Marketing and Inside Sales to optimize demand gen, conversion flows, and assisted-sales motions for pre-registration and referral channels; coordinate enrollment, offer strategy, and incentive mechanics.

• Collaborate with Customer Operations to ensure frictionless customer experiences across phone/online/chat; integrate referral and pre-registration touchpoints into care journeys and knowledge management.

• Coordinate with Field Operations and Construction to align program timing with fiber build milestones and address addressability, availability, and local market readiness at launch.

• Work with Brand/Integrated Marketing and Local Engagement teams on messaging, creative, and hyperlocal activation to accelerate first-six-month penetration in new fiber markets

• Partner with Business Intelligence to establish attribution, cohort tracking, and experimental design (A/B, holdouts), and to calculate ROI/ROMI, CAC, LTV, and payback for each program.

• Standardize program playbooks, artifacts, and runbooks; mentor PMs/consultants; drive continuous improvement across the Service Delivery Program Management practice.

• Ensure compliance and data integrity standards for customer-facing programs; coordinate with Legal/Compliance and Government Programs when relevant (e.g., public sector, E-Rate-related touchpoints).

Desired Qualifications:

• 8+ years of program management or GTM leadership in telecom, broadband, or subscription-based services, with demonstrable impact on acquisition, migration, and retention.

• Proven success leading cross-functional initiatives at scale; strong stakeholder management across Marketing, Sales, Product, Operations, and Analytics.


• Expert-level program management skills: scoping, planning, governance, risk management, change control, and benefits realization.

• Data-driven orientation with proficiency in building executive dashboards and business cases; familiarity with CAC/LTV, funnel analytics, and cohort measurement.

• Experience operationalizing referral and/or pre-registration programs or analogous growth engines.

• Excellent communication, executive presence, and ability to simplify complex topics for diverse audiences.

• Familiarity with Sales and Marketing tech stacks (CRM, MAP, CDP, analytics/BI tools, experimentation platforms).

• Prior leadership of PMO artifacts and standards; mentoring of PM teams.

• Knowledge of customer operations processes and digital customer experience optimization.


Desired Qualifications: College degree and 8+ years professional level experience with 3-4 years supervisory experience; or 12+ years professional level related experience with 3-4 years supervisory experience; or an equivalent combination of education and professional level related experience desired.
The starting compensation range for this job is $89,300 to $117,200 annually.


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Our Benefits:

• Medical, Dental, Vision Insurance Plans
• 401K Plan
• Health & Flexible Savings Account
• Life and AD&D, Spousal Life, Child Life Insurance Plans
• Educational Assistance Plan

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