Customer Retention Content Manager

<h2></h2> <p>Audika Group part of Demant is a global leader in the hearing care retail industry. Our commitment to improving the lives of people with hearing impairments is at the core of everything we do. As part of Audika Group, you will be joining a company that values innovation, customer-centricity, and teamwork.<br/> <br/> We are seeking a highly motivated and creative Customer Retention Content Manager to join our Customer Retention &amp; Experience Team. <br/> <br/> You will be part of a vibrant and international team within Audika Group’s Global Marketing function, and you will work closely with colleagues from our local markets, specialists from other global functions such as the Customer Acquisition team, the Branding and Content team and external partners. Through these cross-functional collaborations, you will be part of a team that aims to improve customer retention activities and customer experience throughout the customer journey with hearing care.<br/> <br/> Spearhead our customer retention strategy<br/> In this role, you will have an integral part in developing engaging retention content and programs that enhances customer retention activities, drives customer loyalty and engagement, and improves the overall customer experience throughout the hearing care journey.<br/> Your primary responsibility will be to create and develop customer retention content, ensuring its alignment with the global strategy, and to provide support to local markets for any necessary adjustments to meet regional needs. Your achievements will depend on your ability to collaborate effectively with global stakeholders. <br/> <br/> Your key areas of responsibility will be:<br/>  </p> <ul> <li>Design customer retention programs and campaigns aimed at increasing customer engagement, satisfaction, and lifetime value</li> <li>Develop compelling and personalized content that resonates with the target audience to enhance customer loyalty and reduce churn</li> <li>Collaborate with local market teams to understand their specific needs and opportunities related to customer retention content</li> <li>Demonstrate a strong integration of insights gained from Global stakeholders within User Insights teams into content and program development</li> <li>Ensure that all customer retention initiatives align seamlessly with Audika Group’s overall branding and messaging, as confirmed by the Brand and Content team</li> <li>Create and maintain a library of customer retention content, including emails, newsletters, text messages, call scripts, brochures, and other communication materials</li> <li>Provide guidance and support to local teams in customizing global customer retention content and programs to suit local requirements</li> <li>Monitor the effectiveness of customer retention programs and make data-based adjustments to improve outcomes</li> <li>Prepare regular reports on customer retention content performance and present findings to the management team</li> <li>Stay up to date with industry best practices and regulations related to customer communication and data privacy, ensuring compliance in all customer retention activities</li> </ul> <h2></h2> <p>Your backpack<br/> You are a proactive project manager with a commercial and execution-oriented mindset, and you are enthusiastic about creating compelling content, driving customer loyalty, and collaborating with global teams to shape our customer retention strategies, achieve results and make a meaningful impact on our business.<br/> <br/> You are enthusiastic about building relationship with your collaborators from various cultures and functions and have solid project management and stakeholder management skills. You have a proficiency in understanding business processes across functions and systems and can build a clear structure for defining and optimizing Customer Retention programs aligned with commercial KPI’s. <br/> <br/> Furthermore, we hope you can tick some of the following boxes:<br/>  </p> <ul> <li>Bachelor’s or master’s degree in marketing, Communications, or a related field</li> <li>Experience in content creation, preferably within consumer marketing in a customer retention role</li> <li>Passion for improving the customer experience and increasing customer loyalty</li> <li>Ability to adapt content and strategies to meet the needs of diverse global markets</li> <li>Strong project management skills with focus on execution and the ability to run multiple initiatives</li> <li>Understanding of customer segmentation and targeting</li> <li>Comprehensive stakeholder management and collaboration skills</li> <li>Excellent communication, writing and editing skills with a keen eye for detail</li> <li>Proficiency in data analysis and reporting tools</li> <li>Ability to provide clear and detailed briefs to external agencies</li> <li>A strong team player with proactive and good facilitation skills</li> <li>Knowledge of CRM software and customer analytics tools</li> <li>Fluent English wi