Senior Marketing Specialist (Bilingual)

Senior Marketing Specialist (Bilingual)

Fullerton, CA

ODK Media, Inc. is the leading destination for premium Asian content in North America, proudly serving premium and trendy Asian contents to diverse audiences in the North American market. Through our owned and operated streaming platforms, OnDemandKorea, OnDemandChina, OnDemandViet, and AmasianTV,  we deliver curated, culturally relevant programming across drama, entertainment, and news to millions of viewers.

We are currently looking for a Senior Marketing Specialist (Bilingual) to join our growing team, who will be responsible for creating and executing integrated marketing plans that drive incremental traffic, enhance brand identity and boost customer retention. The ideal candidate will ensure consistent messaging across all media, assess the effectiveness of campaigns, and provide recommendations for improvements.

ROLES & RESPONSIBILITIES

• Manage external partnerships by recruiting, maintaining communication, and coordinating joint marketing initiatives.
• Coordinate internal marketing efforts across owned platforms, ensuring aligned execution with content and Design teams.
• Execute and optimize email marketing campaigns using OneSignal and other tools, focusing on segmentation, delivery, and performance.
• Manage and oversee campaign setup, execution, and ongoing optimization across Google Ads, Meta, and other digital media channels.
• Analyze performance results for broad reach channels and provide insightful findings, recommendations and optimizations to achieve KPIs.
• Develop and implement integrated campaign planning and reporting efforts.
• Identify opportunities for market and platform expansion, diving into region-specific performance trends.
• Collaborate with cross functional internal teams across product, engineering, data, and finance while building relationships with external agency partners.

POSITION REQUIREMENTS

• Bilingual fluency in Korean and English (spoken and written) is required.
• Three or more (3+) years of experience in performance marketing, ad agency or related fields.
• Strong analytical and quantitative skills, along with familiarity with Google Analytics and SQL.
• Proven experience in content marketing, including content development for strategic events.
• Familiarity with broad reach mediums such as streaming video (OTT/CTV), streaming audio, linear TV, and podcasts media planning and execution.
• Excellent organizational skills with the ability to multitask and prioritize high volume, high priority initiatives in a dynamic, fast-paced environment.
• Excellent written and verbal communication skills in both Korean and English.
• Skills in Microsoft Office and Google Suite, along with familiarity with project management and dashboards like Looker Studio.
• Must be able to work on-site in our Fullerton office Monday through Friday.  We are offering a hybrid schedule currently, but may be subject to change.

Benefits

PERKS & BENEFITS

• Unlimited paid time off
• Health, vision, dental, and life insurance covered for employees and partial coverage for eligible dependents
• Paid sick days and holidays
• 401(k) retirement savings plan
• Catered lunch provided on all on-site days, featuring a rotating menu of local cuisines, plus a kitchen stocked with drinks and snacks.
• Free access to various streaming media applications
• Corporate parties, team bonding events, and much more!

ODK Media, Inc. offers a competitive salary and benefits package.  The reasonable estimated salary for this role ranges from $68,000 to $72,000 per year.  Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, ODK Media, Inc. offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(k) plan, unlimited PTO, and more. 

ODK Media, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Check out our website to learn more about our company at www.odkmedia.net.

The position responsibilities outlined