Senior Activation Manager

Description

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including UTMB®, and other multisport races.

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually with the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. For more information about The IRONMAN Group visit: www.ironman.com. 

At The IRONMAN Group, our mission is to celebrate the power of the human spirit, fulfill dreams and uplift communities by organizing world-class events and extraordinary VIP athletic experiences, globally. We accomplish this through our amazing staff across the globe who are committed to our core values - Heart, Excellence, Ambition, Respect and Teamwork (HEART).

The IRONMAN Group is looking for a Senior Activation Manager to join the Global Partnerships Department, reporting to the Director, Global Partnerships. The role will be based in the Tampa office responsible for managing the activation coordination team as well as a portfolio of high profile events delivering partner benefits for The IRONMAN Group portfolio of events within the North American Region. 

Job Summary

The Senior Commercial Activations Manager will be required to support the Director of Activation with a number of projects to develop the partner activations within North America and will be responsible for managing a team of direct reports providing guidance and ensuring successful implementation and delivery of all commercial partner rights across The IRONMAN Group portfolio of events. 

The role will be responsible for the planning, coordination, development and overall delivery of impactful partnership activations on-site, maintaining stakeholder relationships, managing partner reporting and supporting partner renewals and developments. 

The senior manager, activation,  will also be responsible coordinating partnership asset inventories across the North America region with the logistics and operations teams as well as coordinating on-site partner activations and developing detailed activation plans for the wider North American series-wide partner portfolio. The senior manager will be responsible for upholding the standards of GP activation delivery to be aligned with the Global playbook standards.

Principal Duties and Responsibilities:

• Line management responsibilities for those in the team, leading by example, managing regular team check in’s, setting goals and objectives and holding the team accountable. 
• Develop key processes for efficient GP activation delivery and integration into the event operations
• Work closely with the partner management team to streamline all partnership activation information to event teams, including but not limited to, operations, logistics, athlete services and local marketing teams to transfer all relevant Global Partnerships information for the events
• Coordinate the ordering of the commercial branding packages with event teams through our official signage suppliers
• Coordinate expo planning communication and partner and vendor booth layouts with the expo operations team
• Create branding and activation plans for each race for all partners with on-site assets
• Facilitate partner branding orders through detailed information from the partner management team
• Coordinate with local branding team leaders/venue leads to deliver all commercial partner branding across all areas of the event
• Facilitate onsite branding walk throughs with broadcast teams when applicable
• Manage all partner activation touch points onsite including but not limited to – IRONMAN Village, press conferences, registration, welcome functions, all event technical areas, finish line, race day announcements, post event activation recovery area and awards ceremonies
• Be the onsite point of contact with partners as well as all internal stakeholders for all topics related to global partnerships
• Deliver post-race activations reports 
• Attend races, including weekends, to support and represent the Global Partnerships department in the delivery of sponsorship assets

Requirements