Ultrasound Clinical Applications Specialist, Raleigh/Charlotte - Bracco Diagnostics Inc.

Job Purpose

Responsible for the education, training, and promotion of Ultrasound (US) customers and prospective customers through clinical presentations, product evaluations, ongoing clinical support and consultative interactions as may be required to close sales, maintain and grow the Bracco Diagnostics Inc. (BDI) US market. Fosters relationships with key decision makers and maintains core relationships as defined in this document.

Main Responsibilities, Activities, Duties and Tasks

• Conducts comprehensive product evaluations and timely clinical follow-up at target accounts consistent with business plans.

• Works collaboratively with Account Executives, and Strategic Account Managers to meet sales objectives in a timely manner and to ensure customers have a positive experience with the company and its products.

• Collaborates in the creation and implementation of business/sales plans aligned with business strategy specific to the assigned region.

• Initiates and develops contacts with existing and potential customers.

• Develops and implements plans to increase market share in existing accounts.

• Contributes to the development and maintenance of accurate account profiles utilizing company tools.

• Effectively manages time through territory management techniques, systems, and other company resources.

• Collaborates on effective account targeting to assure successful product conversions.

• Provides clinical/technical customer and sales support as well as a consultative resource for BDI US products through:

  • Alignment with BDI US business marketing and sales strategies, both locally and nationally.

  • Contribution to the development of sales strategy and tactics within target accounts.

  • Understanding of current health care economic in regard to the BDI US market.

  • On-label product demonstrations.  

  • Implementation of approved educational presentations.

• Acts as internal (sales) and external (customers/prospects) resource for BDI US product and modality.

• Cooperates with marketing to identify and collect case studies that are relevant to approved indications.

• Networks with prospects, customers, professional societies, OEM representatives and ultrasound industry to promote BDI US products and offerings at local, regional and national trade shows and conventions.

• Maintains up-to-date and accurate T&E/sales records by utilizing Concur and salesforce.com, respectively.

• Adheres to the Bracco’s values.

Supervisory Responsibilities

• N/A

Education

• Degree: A verifiable BA/BS degree is highly desired

Professional Experience, Knowledge & Technical Skills

A candidate with clinical experience that includes knowledge of echocardiography with appropriate ultrasound or medical credentialing is highly preferred.

Industry experience includes a minimum of at least five years in either/or:

• Clinical Applications experience in CEUS or cardiac ultrasound equipment.

• Cardiac sonographer/nursing position with BDI CEUS experience in a hospital or cardiovascular imaging center.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the core competencies required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Background and Experience:

• Exceptional working knowledge of echocardiography, US, ultrasound equipment and clinical applications, as a Sonographer, Nurse or Imaging Department Manager with cardiovascular experience.

Business Planning/Implementation:

• Contributes to the development of territory and regional plans that are consistent and aligned with business/division marketing strategy and BDI US launch objectives.

• Adopts and monitors tactics t