Associate Director, Marketing-Fitch Ratings Research & Data

Fitch Solutions is currently seeking an Associate Director, Marketing for the Fitch Ratings  Research and Data business based out of our NY office location.

Working at Fitch Solutions is an exciting opportunity to develop a career in a Global Financial Services company supporting Financial Institutions with premium ratings, research, and data across a broad spectrum of use cases. The Associate Director, Marketing, Fitch Ratings Research & Data is responsible for leading both strategy and execution for inbound and outbound marketing programs that drive brand awareness and lead acquisition. A successful candidate will be results-driven, sales-focused, and have a creative mindset.

 

What We Offer:

• Excellent opportunity to join a growing team in a highly regarded organization.
• Highly visible position as it supports the largest Fitch Solutions business.
• Collaborative work environment working across marketing, sales, product, business, and operations.

We’ll Count on You To:

• Develop and implement strategic marketing and communications plans to generate awareness, new leads, and loyalty.
• Work closely with product and sales to identify targets and develop effective campaigns to create MQLs that convert to pipeline.
• Deliver multi-channel lead generation and product marketing campaigns for defined targets/personas that tell a ‘story’. Identify the content needed to execute campaigns, work closely with product and/or outside agencies to create content. As required, devise a strategy for localizing content and identify the most effective ways to distribute content to the regional audience.
• Demonstrate a “data-guided” mentality to understand and identify areas for opportunities, improvement, and investment. Continually measure and own key metrics including MQLs, SQLs and Pipeline and make campaign recommendations based on performance.
• Understand how new leads are flowing through the lead and opportunity lifecycle across various stages and continually recommend new strategies and tactics for optimization.

What You Need to Have:

• Bachelor’s degree in marketing, finance/credit, or related area of study
• 5-7 years of experience in B2B marketing role
• Experience in the financial services or capital markets, specifically debt markets a plus
• Previous experience using marketing automation (i.e., Marketo) and/or CRM database management (i.e., Salesforce.com) tools.
• Thinks analytically with sales outcomes in mind and how marketing activities translate into superior outcomes.
• Proven results collaborating with Sales Teams, creating, and executing successful lead generation and retention programs.
• Proficiency in Microsoft Office

What Would Make You Stand Out:

• Innovative thinker, with a track record for translating strategic thinking into action plans and output.
• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution.
• Proven track record of measuring and improving the effectiveness of lead generation efforts and each level of the funnel.
• Meticulous and thorough attention to detail.
• Copywriting skills appropriate for demand generation.

Why Fitch?

At Fitch Group, the combined power of our global perspectives is what differentiates us. Our global network of colleagues comes together to accomplish things greater than they ever could alone.

Every team member is essential to our business and each perspective is critical to our success. We embrace a diverse culture that encourages a free exchange of ideas, guaranteeing your voice will be heard and your work will have an impact, regardless of seniority.

We are building incredible things at Fitch and we invite you to join us on our journey.

 

Fitch Solutions is a leading provider of insights, data and analytics. It informs investment strategies, strengthens risk management capabilities and helps identify strategic opportunities.  Its analysts, lawyers, journalists and economists offer in-depth views on credit markets, credit risk, ESG, developed and emerging markets, industry sectors and individual credits. 

Fitch Ratings | Research & Data, a Fitch Ratings sister business, helps credit, risk, and investment professionals make better-informed decisions and meet regulatory requirements, within and beyond the rated universe.  We do this by bringing together the rigorous analysis and deep expertise of 1,500+ Fitch Ratings analysts and the supporting data, models, and methodologies, plus workflow-enhancing analytical tools. All to help you make decisions with confidence.

Fitch Ratings | Research & Data is a Fitch Solutions business. Fitch Solutions is a part of the Hearst-owned Fitch Group, a global leader in financial inf