Senior Product Marketing Manager

Senior Product Marketing Manager

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

As a Senior Product Marketing Manager at HPE OpsRamp, you will play a pivotal role in driving go-to-market strategies, crafting compelling messaging, and enabling sales teams to effectively position our solutions. You will act as the bridge between product management, sales, customer success, and marketing, ensuring our solutions resonate with target audiences and solve real-world challenges faced by IT operations teams globally. This role combines strategic thinking with execution, requiring you to collaborate across teams.

This is a remote teleworker role.

Responsibilities:

• Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of HPE OpsRamp solutions in infrastructure monitoring, cloud-native observability, and AIOps. Create and maintain messaging frameworks tailored to target personas, industries, and use cases. 
• Go-to-Market Strategy: Define and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives. 
• Content Creation: Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, and blogs. Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars. 
• Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation. 
• Sales Enablement: Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales teams to ensure they are equipped to effectively communicate product value to customers. 
• Customer Advocacy: Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions. 

Education and Experience Required:

• BA or BS in Marketing or related field; MBA preferred.
• Experience: 7+ years of product marketing experience in one or more of the following domains: infrastructure monitoring, application performance monitoring (APM), cloud-native observability, or AIOps.
• Technical Knowledge: Strong understanding of hybrid IT environments, observability tools, and AI-driven solutions for IT operations.
• Marketing Expertise: Proven track record of developing go-to-market strategies and crafting compelling product narratives. 
• Collaboration Skills: Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams. 

Knowledge and Skills:

• Acknowledged mastery of marketing principles, practices, tactics and tools.
• Ability to manage advertising/direct marketing/ research vendors.
• In-depth understanding of the industry, offering categories and company offerings/ strategy.
• Strong project and budget management skills.
• Excellent written/oral communications.
• Strong analytical skills.
• Excellent interpersonal skills.
• Ability to build, manage and influence virtual teams.
• Exceptional negotiating skills.
• Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company.
• Strong influencing and consensus-bu