Senior Marketing Director

Join a dynamic team and play a pivotal role in leading marketing and communications for the largest graduate school at the University of Denver.

About the University of Denver

The University of Denver (DU), a private university, is the oldest independent university in the Rocky Mountain region, with approximately 12,900 students in undergraduate and graduate programs. DU is classified as an R1: Doctoral University.

At the University of Denver, we’re doing higher education our way: authentic to the Rocky Mountain Wests confident optimism and pragmatic independence. It sets us apart. We’re preparing young people to be the solutions in their own stories, empowering them to face uncertainty with confidence and uncommon sense.

We’re fiercely ambitious and forward-thinking, surpassing all expectations to redefine success and how to achieve it. And we’re true to our mission as a top-tier private institution dedicated to making the world a better place – contributing to our communities and making positive change in the world.

About University College

The University of Denver’s college of continuing and professional studies, University College, is the largest graduate school at the University of Denver and a leader in adult education, providing career-focused and affordable online, hybrid, and campus-based programs designed for busy adults. University College offers over 100 academic degree and certificate programs that enroll nearly 3,000 students from around the world, and over 5,000 learners enroll each year in University College non-credit programs.

Position Summary

University College seeks a Senior Director of Marketing and Communications who possesses sophisticated digital marketing experience, proven success driving adult learner enrollment, experience in AI-driven marketing strategies, and a passion for combining strategic insight and thinking with day-to-day operational management and execution.

Reporting to the Associate Dean of Enrollment, Marketing, and Partnerships, this role develops and executes comprehensive marketing strategies that leverage AI and emerging technologies to create personalized, engaging experiences that drive enrollment.

The Senior Director leads a high-performance team, manages a multi-million-dollar budget, and collaborates with academic and other program teams across the College to achieve collective goals.

Essential Functions

AI-Driven Marketing Strategy and Execution

• Develop and lead an integrated and AI-assisted marketing, communications, and content strategy that encompasses website development, advertising plans and campaigns, social media platforms, and comprehensive enrollment communication.
• Transform University College’s digital presence through AI-powered technologies, including a best-in-class web experience that seamlessly integrates and communicates the full portfolio of University College credit and non-credit programming.
• Strategically deploy AI-assisted technology and tools across marketing workstreams and the enrollment funnel to personalize student experiences, strengthen engagement, optimize marketing performance, increase conversion, and reduce enrollment friction.
• Optimize enterprise and College technology stack including Slate (CRM), Banner, Salesforce Marketing Cloud, Canvas, and other analytics and engagement platforms.

Brand and Communication Leadership

• Develop and execute brand amplification strategies across the Front Range and Colorado.
• Ensure consistent, engaging, and cohesive brand messaging, including tone and voice, across all communication channels and touchpoints.
• Manage external marketing vendor partners and media relations.
• Lead crisis communications and issues management, including media engagement and rapid response communication and messaging.

Operational and Financial Management

• Manage a multi-million-dollar marketing budget across multiple academic and noncredit programs, including monthly financial reconciliation and expense tracking.
• Develop a marketing performance reporting model that collects and shares KPIs and other data with College leadership and academic/non-credit program teams.
  • Ensure quality assurance and brand consistency across all marketing and communication assets and deliverables and serve as final editor for all marketing content.
  • Lead/coordinate marketing presence at University College events, including graduation, orientation, and webinars.

Leadership and Collaboration

• Work collaboratively with all University College colleagues, including associate deans, program directors, enrollment and admissions teams, and academic operations teams, and University of Denver’