Senior Insights & Analytics Analyst, Marketing Mix Modelling - Aarhus

<p><span><span><span><span><span><span>Do you know how to turn raw data via modelling into purified insights that makes a big commercial difference? And would you like to be part of our expanded modelling function? Then you might be our new Senior Analyst we are looking for in Global Media &amp; Agency Management in Arla Foods.</span></span></span></span></span></span></p> <p><span><span><span> </span></span></span></p> <p><span><span><span><b><span><span><span>How you will make an impact</span></span></span></b></span></span></span></p> <p><span><span><span> </span></span></span></p> <p><span><span><span><span><span><span>Your primary role will be to continuously support business objectives and improve our media and thereby commercial performance.</span></span></span></span></span></span></p> <p><span><span><span> </span></span></span></p> <p><span><span><span><span><span><span>Your key areas of responsibilities will be:</span></span></span></span></span></span></p> <p><span><span><span> </span></span></span></p> <ul> <li><span><span><span><span><span><span>Drive and support media ROI agenda in Arla Foods with the rest of the modelling team primarily via use of insourced media modelling software solution</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Build/maintain a strong stakeholder relationship (both internally in Arla Foods and externally towards key partners) to ensure modelling results are understood and learnings are widely executed.</span></span></span></span></span></span></li> </ul> <p> </p> <p><span><span><span><span><span><span>In short, you’ll play a key role in bringing data and insights to the forefront of everything we do in Global Media &amp; Agency Management. More specifically, your tasks will be:</span></span></span></span></span></span></p> <p><span><span><span> </span></span></span></p> <ul> <li><span><span><span><span><span><span>Conduct econometric/marketing mix modelling across markets, categories and brands and sup-port execution of media learnings. Deliver learnings on optimal budget allocation across touch-points, timing and weighting + to some extend input on creative quality (in regard to sales stimulation)</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Drive portfolio media budget allocation projects pr. markets. Deliver learnings on how to optimize budget allocation across brands and categories in a given market</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Co-drive global media budget allocation project - deliver learnings on optimal total media budget allocation across markets, categories and brands</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Supply input to specific media/budget plans and overall media/budgeting guidelines</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Support overall Marketing ROI agenda in Arla Foods</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Drive agenda of putting data and analyses first to gain maximal value of all media initiatives.</span></span></span></span></span></span></li> </ul> <p><span><span><span> </span></span></span></p> <p><span><span><span><b><span><span><span>What will make you successful </span></span></span></b></span></span></span></p> <p><span><span><span> </span></span></span></p> <p><span><span><span><span><span><span>You are data-driven by heart and passionate about the opportunities to covert data into commercial value.</span></span></span></span></span></span></p> <p><span><span><span> </span></span></span></p> <p><span><span><span><span><span><span> You have a degree in marketing, math, IT, computer science, business intelligence or similar and proven experience working with data mining and statistics. Further you have:</span></span></span></span></span></span></p> <p><span><span><span> </span></span></span></p> <ul> <li><span><span><span><span><span><span>Highly developed analytical skills</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Strong stakeholder relation building skills</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Great communication, presentation and project management skills</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Preferably media knowledge/experience – could be from an agency</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Strong English skills – verbally and in writing.</span></span></span></span></span></span></li> </ul> <p><span><span><span> </span></span></span></p> <p><span><span><span><b><span><span><span>What do we offer?</span></span></span></b></span></span></span></p> <p><span><span><span> </span></span></span></p> <p><span><span><span><span><span><span>You will be part of Global Media &amp; Ag