Digital Marketing Executive, Mumbai

 

Job Title: Digital Marketing Executive

Division/Company/Entity: ASSA ABLOY SAARC Opening Solutions

Location: Mumbai

Department: Marketing

Reports to: Head - Marketing

Does this job have supervisory responsibilities? No

Position Summary

 

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

 

The ideal candidate will have a passion for all digital marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

 

Roles and Responsibilities:

• Managing, creating campaigns AMS and other ecom marketplaces modules.
• Monitoring budgets and keyword spending for amazon marketing services (AMS)
• Assist and work closely with content management team, in the formulation of ideas to build a lasting digital connection with consumers
• Plan and monitor the ongoing all company’s brand presence on social media (Instagram, Facebook etc.)
• Launch and manage optimized online campaigns through Google Adwords, Facebook etc. to increase company and brand awareness.
• Monitor and actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Prepare campaign calendars for business verticals and regular monitoring
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

 

Skills Required:

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
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