Marketing Operations Lead

About Us: Prometric is a leading provider of technology-enabled testing and assessment solutions to many of the world’s most recognized licensing and certification organizations, academic institutions, and government agencies. We support more than 7 million test takers annually at our testing locations in 180 countries around the world. With over three decades of experience working with clients of all sizes across a multitude of industry sectors, our mission is to design and deliver the highest quality and most innovative testing solutions anytime, anywhere.


JOB TITLE: Marketing Operations Lead
REPORTS TO: Marketing Director
DEPARTMENT: Marketing & Communications
LOCATION: U.S. Remote

COMPANY BACKGROUND
Prometric (prometric.com) is a global leader in credentialing and skills development, building the workforce of tomorrow across all industries and professions in 180+ countries with the largest testing center footprint of any assessment provider. With more than 30 years of assessment expertise, innovation, and best-in-class solutions, Prometric changes lives to create a better world. Salary for this role is starting at $80,000 per year.
JOB OVERVIEW
We are seeking a data-driven Marketing Operations Lead to lead campaign execution and optimization through Salesforce and Pardot. This role manages marketing automation, real-time performance monitoring, list management, and reporting to drive scalable, insight-led marketing programs.
RESPONSIBILITIES
Campaign Execution & Automation
• Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Salesforce Marketing Cloud, and Salesforce.
• Configure Pardot Engagement Studio workflows and Outreach sequences for lead nurturing.
• Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results.
Data & Database Management
• Clean, enhance, and import lead, contact, and account lists from events and vendors.
• Clean, enhance, and segment weekly target lists for our SDR team.
• Maintain Salesforce and Pardot data hygiene, deduplication, and segmentation accuracy.
• Document all marketing workflows, standard operating procedures and best practices.
Reporting & Analytics
• Create and maintain Salesforce reports and dashboards and Analytics Studio apps and dashboards to track marketing KPIs, campaign effectiveness, and ROI.
Systems Administration & Integrations
• Manage Salesforce, Salesforce Marketing Cloud and Pardot integrations to other applications such as Outreach, ZoomInfo, and website forms.
• Manage profiles and permissions sets for the global marketing and sales teams.
• Coordinate with the Salesforce support team to implement advanced database enhancements.
QUALIFICATIONS
• Bachelor’s degree in marketing, business, or a related field.
• 4+ years of experience in marketing operations or a similar role.
• Proficiency with Salesforce, Salesforce Marketing Cloud, Pardot, and Salesforce Analytics Studio.
• Proficiency with Excel and strong analytical skills.
• Excellent organizational skills with keen attention to detail.
• Excellent project management skills and the ability to manage multiple projects simultaneously.
• Effective communication and collaboration skills, with the ability to work cross-functionally.
• Preferred: Salesforce Administrator or Pardot Specialist certification.
• Preferred: Experience working with B2B marketing teams or in a global marketing environment.
• Preferred: US Eastern time zone.


Prometric is an Equal Employment/Affirmative Action employer. We do not discriminate in hiring based on sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, and local law.