International Sales Manager, Latin America

Department: Sales

Employment Type: Full Time

Location: Latin America

Reporting To: Joe Richardson

Description

inMusic seeks an experienced, commercially-minded regional owner to drive revenue, channel performance and go-to-market execution across Latin America. This role focuses on distributor and dealer relationships, channel development, localized GTM execution and profitability improvement (margin and channel mix), working cross-functionally to accelerate growth for inMusic brands and its product categories.

What Success Looks Like:

• Meet or exceed regional revenue and margin improvement targets.
• Measurably improve distributor sell-through, dealer compliance and retail execution.
• Deliver clear, actionable regional market recommendations and GTM playbooks and subsequent implementations.
• Establish reliable regional forecasting and channel performance tracking.
• Reside in the Latin America region and demonstrate deep, first-hand understanding of market nuances across territories.

Key Responsibilities

Regional Revenue & Channel Leadership

• Own regional revenue plans, sales forecasts and territory execution for Latin America; manage pipeline and conversion across channels.
• Lead distributor and national account relationships; negotiate commercial terms and promotional programs that align with company objectives.

Channel Development & Enablement

• Design and deliver dealer/distributor enablement materials (training, POS assets, demos) to maximize sell-through and average revenue per partner.
• Establish dealer compliance monitoring and remediation processes; support partners on assortment, merchandising and return policies.

Go-To-Market & Launch Execution

• Build region-specific GTM plans for product launches — coordinate with Product, Supply and Global Marketing for timing, localized content, pricing and logistics.
• Implement GTM tracking inputs and forecasting.

Marketing Coordination (Regional Scope)

• Work directly with distributor and dealer partners on events and promotions.
• Submit regional marketing recommendations (campaigns, events, promotions, influencer activations).

Profitability & Performance Measurement

• Be accountable for regional profitability outcomes (margin improvement, price discipline, promotional ROI and channel mix). 
• Define and monitor KPIs: regional revenue vs. plan, distributor sell-through, fill/RTS rates, CRM adoption, and dealer compliance metrics.
• Produce concise monthly/quarterly reports and actionable recommendations for cross-functional stakeholders.

Market intelligence & cross-functional partnership

• Provide market insights, competitive intelligence and customer feedback to Product, Supply and Finance to inform roadmap, allocation and commercial decisions.
• Coordinate with Customer Service and Logistics to resolve service level issues affecting sales and dealer satisfaction.

Skills, Knowledge and Expertise

• Bachelor’s degree preferred or equivalent industry experience.
• 8+ years progressive commercial experience in musical instruments, audio/electronics, consumer electronics or closely related industries.
• 3+ years direct experience managing distributor and channel partner relationships across Latin America (Brazil, Mexico, Andean, Southern Cone).
• Demonstrated track record of meeting/exceeding regional revenue targets and improving distributor/dealer performance.
• Deep knowledge of Latin American trade dynamics, tax/logistics complexity and cultural nuances; must reside in the Latin America region.
• Fluent Spanish required; Portuguese also preferred. Strong English communication skills (written and verbal).
• Hands-on experience with CRM systems, Excel and GTM/marketing analytics tools.
• Comfortable with frequent travel and flexible schedules to support market needs.
• Strong commercial negotiation skills and channel management expertise.
• Analytical: sets KPIs, interprets sales and marketing data, and converts insights into executable regional recommendations.
• Practical, execution-focused — builds playbooks and drives partner adoption.
• Experience working with distributor/dealer events, promotions and influencer/KOL activations.
• Existing distributor and dealer relationships in Latin America are a strong plus.
• Passion for music technology products an