Senior Director, Marketing - Broadridge Trading & Connectivity solutions (Hybrid- NYC)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.

Broadridge is seeking an accomplished and high-performing Senior Director, Marketing to lead the marketing for the Trading & Connectivity Solutions business. Reporting to the Global Head of Capital Markets Marketing, this senior marketer will shape marketing strategy, messaging, and integrated campaigns to drive engagement, commercial outcomes, and brand/category leadership.

You will collaborate with business, product, and sales management teams to define and execute against a cohesive marketing strategy and plan - ensuring product messaging resonates across priority personas and buying groups while leveraging key market thematics as a catalyst to drive in-year engagement and sales. This influential role manages annual marketing planning and budgets, commercial alignment, KPI tracking, and stakeholder communications. You will importantly drive industry visibility through tailored events and thought leadership - expanding your influence across the global marketing organization and executive leadership.

We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid, which means you’ll be assigned to a Broadridge office and given the flexibility to work remote.

Key Responsibilities:

Marketing & Commercial Leadership:

• Develop and refine the marketing strategy to achieve business targets, ensuring full alignment with commercial priorities (product and sales) for Broadridge Trading and Connectivity solutions globally

• Own the overarching messaging framework for priority client personas and products, positioning Broadridge as a trusted and transformative trading technology partner across global markets

Go-to-Market & Stakeholder Alignment:

• Partner cross-functionally with Sales, Product, and Business stakeholders to develop go-to-market plans, define value propositions, and translate these into actionable, integrated, and innovative campaigns

• Work closely and develop deep relationships with regional marketing teams and marketing centers of excellence (brand, enterprise, digital, design, social, PR/AR, and analytics) to deliver best practice and well-aligned and integrated marketing campaigns.

Integrated Campaigns (product, persona, and thematic):

• Design and execute multi-channel, data-driven campaigns that drive measurable pipeline growth across key solution areas and nurture key buyer personas throughout the customer/prospect journey

• Elevate brand authority and category leadership through impactful thought leadership, events, and content, tightly aligned to business goals and audience insights

Market Visibility & Thought Leadership:

• Maximize Broadridge’s voice at industry events, optimizing sponsorships and public-facing engagements to drive demand and positioning

• Lead ideation and execution of content programs with SMEs to deliver timely, relevant insights

Digital & Performance Marketing:

• Oversee digital-first tactics, including SEM/SEO strategies, to enhance visibility, optimize demand generation, and achieve global reach

• Instill a performance culture, continuously analyzing KPIs to refine marketing tactics and maximize ROI

Budget & Project Management:

• Direct the annual marketing plan, calendar, and budget, ensuring disciplined execution, reporting, and continuous optimization

Qualifications:

• Bachelor’s degree required; MBA a plus.

• 10+ years of B2B marketing leadership within financial services or fintech; strong trading and capital markets experience preferred.

• Experience developing campaign messaging and buyer personas to support product launches and campaigns

• Skilled in senior stakeholder management with proven influence across sales, product, and C-suite audiences as well as working with and leading cross-functional marketing teams against desired outcomes

• Track record of high performance in global organizations

• Entrepreneurial, results-driven and organized - with a passion for market impact

This role requires an individual who is not only strategic and analytical but also creative and adaptable, with a passion for driving results and making an impact in the trading arena.

Salary range $165,000.00- $180,000.00 Bonus E