Manager, Data and Insights, Marketing

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

The New York Times is looking for a Manager, Data & Insights, Marketing. As part of the Data and Insights Group (DIG), you will join a large community of accomplished data analysts who partner with Product, Engineering, and Design teams across the business. You are an expert in digital marketing attribution, an excellent communicator, and eager to build new measurement tools in an evolving marketing landscape. You combine a deep understanding of digital marketing strategies and tactics with the tools required to measure them. You’ll also have the opportunity to conduct generative research to identify opportunities for future improvements. You will report to the Vice President, Marketing & Growth Analytics

 

Responsibilities:

• You will explore opportunities for modeling business impact of marketing initiatives and own the definition and execution of solutions

• You will contribute improvements in our media mix models and attribution measurement across the suite of products

• You will use observation and analysis to recommend iterative improvements to marketing across channels

• You will democratize data and insights through skillful data structuring and use of visualization tools

• You will support data-oriented analyses, produce insights useful to the business, and present to partners and leaders across the organization

• You will lead all phases of analytic work from defining problems to presenting results

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

 

Basic Qualifications:

• 5+ years of experience working on data analytics or data science teams where you generated insights that drove decision-making, and developed tools that democratized data for partners throughout the company

• 5+ years of experience working on large projects, with technical teams, involving multiple stakeholders and coordination

• Proficiency in SQL

• 2+ years of experience building media mix models

 

Preferred Qualifications:

• 5+ years of experience analyzing media platform data such as Meta, Google, Snapchat, TikTok

• Experience working in Google BigQuery, AWS, or other big data environments

 

#LI-Hybrid

 

REQ-017448

The annual base pay range for this role is between:$120,000—$135,000 USD

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.