United Consumer Financial Services Compa

As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

The Director of Marketing will lead the strategic direction and execution of all marketing initiatives within the Sales & Marketing Department, with a primary focus on digital marketing and B2B communication in the fintech sector. This role is responsible for strengthening brand presence, accelerating customer acquisition, and enhancing engagement across enterprise-level audiences. Leveraging platforms like HubSpot, the Director will develop and implement data-driven marketing strategies, oversee integrated campaigns, and ensure alignment with sales objectives and market opportunities. Key responsibilities include crafting targeted messaging for decision-makers, conducting competitive and demand analyses, and driving marketing performance to support business growth and client retention.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Strategic Planning & Execution:
  • Develop and implement comprehensive B2B marketing strategies that align with overall company goals, focusing on lead generation, brand awareness, and customer retention within the fintech space.
• Digital Marketing Leadership:
  • Oversee and optimize digital marketing efforts, including SEO, SEM, content marketing, social media, email campaigns, and paid media to maximize lead generation and conversion across business channels.
• Marketing Automation:
  • Leverage platforms like HubSpot to streamline marketing workflows, nurture leads, and enhance CRM integration, ensuring efficient communication and follow-up processes for enterprise clients.
• Campaign Management:
  • Plan, execute, and analyze integrated marketing campaigns across various channels (web, email, events, etc.) aimed at driving awareness, engagement, and business growth in the fintech sector.
• B2B Communication & Content Strategy:
  • Develop targeted content and messaging that resonates with key decision-makers at financial institutions, enterprise clients, and industry stakeholders to establish thought leadership and drive engagement.
• Market & Competitor Analysis:
  • Conduct ongoing research and analysis of market trends, competitor activities, and customer needs to inform marketing strategies and identify new opportunities for growth and differentiation.
• Collaboration & Alignment:
  • Partner closely with sales, product, and customer success teams to ensure seamless coordination of marketing initiatives, sales enablement, and alignment with product offerings and market positioning.
• Brand Management & Messaging:
  •  Ensure consistent and clear brand messaging across all touchpoints, maintaining the company’s reputation as a trusted leader in the fintech space.
• Performance Metrics & Reporting:
  • Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, optimize strategies based on data, and report regularly to senior leadership on marketing performance.

SKILLS & ABILITIES

• Experience with B2B SaaS or financial services marketing.
• Familiarity with compliance and regulatory considerations in fintech.
• Knowledge of UX/UI principles and conversion rate optimization.
• Leadership skills to manage teams and motivate performance
• Strategic thinking to align campaigns with organizational objectives
• Communication skills to connect across departments and up to the board
• Analytical skills to measure success using tools and reports
• Project management skills to move plans from start to finish on time

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
• 7+ years of experience in marketing, with at least 3 years in a leadership role within fintech or a related industry.
• Proven success in digital marketing and brand strategy.
• Deep experience with HubSpot, including automation workflows, CRM, reporting, and integrations.
• Strong analytical skills and experience with marketing analytics tools (Google Analytics, SEMrush, etc.).
• Excellent communication, leadership, and project management skills.
• Ability to thrive in a fast-paced, data-driven, and collaborative environment.

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